#168682

Paid Media, Assoc. Mgr

Location:
Princeton, NJ
Job Terms:
Temporary
Salary:
$45 hr + subsidized benefits
Start date:
06/28/2021
Posted By:
Debra Powell
Date:
06/03/2021

Job Description:

Associate Manager - Omni-Channel Paid Media

 

Minimum requirements:

A Bachelor’s degree or equivalent experience, MBA preferred.

• 4+ years of Paid Media experience

 

• Develops patient offline and digital media plans for Cardiometabolic Marketing portfolio, with a focus on Obesity, to drive market development, increase brand awareness, trial and conversion

• Assist in the planning, execution, optimization and analysis of offline and digital media initiatives.

• Translate brand objectives/media strategy into strategic digital media plans that run in conjunction with total media plan

• Assist in developing media plans aligned to the media and brand strategies across portfolio of brands in conjunction with brand objectives

• Develop and present compelling plans for management endorsement, to include proven, as well as innovative opportunities

• Partner with Omni Search lead to develop and maintain SEO and SEM strategy across portfolio of products and across channels (Patient and HCP), governance models, optimization, reporting and analytics

• Work with media agency to ensure appropriate planning, execution, optimization and analysis of media activities while ensuring media buys are targeted efficiently and effectively

• Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts

• Determine set-up, including testing methodologies, reporting requirements, and modeling requirements, to ensure appropriate implementation and execution of plan

• Responsible for establishing appropriate measurement approaches (including tagging, source codes, etc) to drive optimizations of media plan

• Present weekly dashboards and reports to brands with insights and recommendations from agencies to align on course correction for digital media plans

• Develop robust and intelligent "test-and-learn" approach to campaigns and emergent trends

• Work with agency to develop 60 day Medical/Regulatory/Legal review (PRB) planning schedule

• Work closely with Marketing Effectiveness to establish, own and defend metrics necessary to track impact and success of awareness and acquisition initiatives

 

Minimum Requirements:

 

• A Bachelor’s degree or equivalent experience, MBA preferred.

• 4+ years of Paid Media experience

Pharmaceutical experience a plus

• Planning, Execution and Follow-Up – effectively prioritizes and spends his/her time and the time of others on what is important.

• Develops accurate short and long term plans.

• Ensures timely execution and follow-up.

• Solution orientated

Ability to meet deadlines

• Anticipates problems and roadblocks to avoid crisis management.

• Ability to work on cross functional teams