Creative Director

Boston, MA
Job Terms:
Start date:
Posted By:
Robin Legator

Job Description:


Our client, the only dog DNA test using a research-grade DNA, is looking for an experienced CREATIVE DIRECTOR with a proven track record of bringing consumer brands to life. Reporting to the Chief Marketing Officer, you will build and mentor a small in-house team partnering across the business to help achieve creative goals. In this capacity, you will complement the marketing team and key partners, leading in-house creative efforts serving the needs of customer acquisition, distribution, retention marketing, brand, PR, social media, and content marketing. 

Roles & Respsonsiblities:

  • Serve as the creative lead, refining the company's brand and bringing it to life through a broad range of touchpoints to build awareness, engagement and preference
  • Build and mentor a high-performing in-house creative team 
  • Provide leadership for the ongoing interpretation and evolution of our brand standards across the business including our website, physical product, our online results, and our lifecycle messaging
  • Concept and direct multimedia work including email templates, banner ads, digital videos, offline collateral, content marketing design assets and social media posts
  • Analyze performance metrics and other data (especially customer insights!), and use that information to guide creative decisions
  • Lead an effort with UX design to evolve overall site branding and where visual design/messaging support is required to evolve specific elements of our site experience
  • Develop, implement and evolve processes to ensure that creative deliverables are prioritized appropriately and delivered on time, on strategy and on budget

Role Requirements:

  • 15+ years in a creative role, with at least 10 years of experience managing design and copy professionals.
  • Visual design roots, physical product design, and some video production experience preferred preferably for a B2C direct-to-consumer brand
  • Highly collaborative and able to partner with and support the needs of a range of internal stakeholders
  • Experience building world-class consumer brands identities
  • Experience building out and mentoring a high-performance team
  • Love of design; you stay current and ahead of the latest design trends and digital advancements
  • Experience with and appreciation for rigorously testing & optimizing creative to deliver performance
  • Strong presentation and communication skills (oral and written)
  • Deadline-driven, results-oriented and able to prioritize competing demands for multiple internal stakeholders
  • Low-ego and an ability to inspire great work from your team, whether designing a marketing campaign or a PowerPoint template
  • Experience developing global campaigns
  • Previous client-side/in-house experience strongly preferred

Submittal of an online portfolio or samples of your work is required.