#167489

Senior Email Marketing Manager

Location:
Remote
Job Terms:
Permanent
Start date:
05/31/2021
Posted By:
Robin Legator
Date:
05/04/2021

Job Description:

Fantastic Sr. Manager Email Marketing Manager Opportunity -- REMOTE

Are you looking for an opportunity to work at a high-growth company where your impact is seen and rewarded? Are you looking for the autonomy to do your best work? Our amazing tech client is looking for a Sr. Email Marketing Manager to lead their email marketing program and improve marketing communication efforts for B2C and B2B customers.

This role will report to the Sr. Manager, Growth Marketing. As a member of the Marketing team, you will be responsible for customer engagement by developing systems and strategies that ensure the most relevant messages reach our customers at the right lifecycle moments.

Your duties will include any communication that helps build our client’s community. Your work will be a blend of technical, hands-on execution and longer-term strategic planning for high-growth future. This person should be extremely creative & have excellent communication skills (both verbal and written). In this role, you’ll work closely with Marketing, Content, Social Media, Video, Design, Demand Generation, Product Marketing and SEO.

Responsibilities:

  • Act as company brand champion, ensuring all communications are consistent and engaging, while accurately supporting brand strategy
  • Identify the most effective communication tactics to reach relevant market segments and help to support these channels with appropriate messaging. For example, different industries and types of customers (B2B vs. B2C)
  • Write compelling copy for a variety of email marketing campaigns & some marketing materials
  • Tell great stories through compelling campaigns & content
  • Maintain a clear understanding of company's brand’s voice, tone, and purpose
  • Work across company's offerings & services to grow users and engagement
  • Define and execute our email strategy - from onboarding campaigns to monthly roundups to customer spotlights
  • Make business decisions based on data and impact on key metrics
     

Qualifications:

  • 4-8 years of relevant email marketing experience in B2B, B2C and SaaS. Ecommerce brand or agency experience is a plus too
  • Bachelor's degree in Creative Writing, Marketing, English, Journalism, Communications or a related field
  • Exceptional writing skills & background (please provide a portfolio or links to written content you produced)
  • Knowledge of lead generation and conversion optimization best practices for both B2B and B2C campaigns
  • Clear understanding of marketing strategies and concepts for both B2B & B2C marketing, preferably at SaaS companies
  • Excellent written and verbal communication skills
  • Team player - great at working with other team members to achieve a common goal
  • Strong ability to research & analyze data on popular analytics platforms like Google Analytics, and email marketing platforms like MailChimp, Pardot, Litmus, etc
  • Experience running a large email program, preferably at a tech or SaaS company
  • Strong organizational skills, attention to detail and ability to manage several projects
  • Personable - you’re comfortable getting to know our users
  • Funny - a good sense of humor helps