Account=Based Marketing Manager

New York, NY
Job Terms:
Start date:
Posted By:
Gavin Freeman

Job Description:

Seeking an Account-Based Marketing Manager to help plan, build, execute, and measure multi-channel ABM programs and tactics, with a strong emphasis on driving engagement and pipeline exclusively for a targeted account list. If you have 5+ years of demand marketing experience, especially in field marketing, ABM, campaigns marketing, content marketing, and/or event marketing, with special expertise in program management and creative development, please apply! Extremely strong written and verbal communications skills are imperative, and ability to act on data analysis and interface with executive leadership is a bonus.


  • Build strong partnerships with key stakeholders within the marketing and sales organization to partner closely in targeting a select list of high potential ABM accounts
  • Teaming up with sales and key marketing teams to create and execute account marketing tactics that drive market growth for top tier accounts and aligning account marketing and account sales plans
  • Conceptualize, design, and deliver ABM tactics, including relationship collateral, email nurture campaigns, events, closing campaigns, and multi-channel programs
  • Develop impactful communications to internal and external stakeholders
  • Work collaboratively across functional marketing and sales teams to build ABM tracks aligned to demand generation initiatives
  • Align programs to sales pipelines goals, and proactively pivot in-flight toward the highest impact tactics
  • Manage ABM agencies and vendors
  • Collaborate with follow ABM team members, always building and sharing best practices


  • 5+ years marketing experience, especially in ABM marketing, field marketing, customer marketing, campaigns/demand generation marketing.
  • Extremely strong attention to detail
  • Extremely strong written and verbal communication skills
  • Experience project managing industry, field and/or ABM programs
  • Experience executing ABM or field events and campaigns
  • Excellent people skills and collaboration capabilities
  • Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness
  • Familiarity with ABM operational tools: DemandBase, HG Insights (or similar)
  • Project management skills including: managing agencies, vendors and global projects
  • Proficient in Google Docs, Sheets, Slides
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
  • Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels
  • Data analysis experience a plus


  • Familiarity with ABM operational tools: DemandBase, HG Insights (or similar)
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
  • Data analysis in Excel/Sheets experience a plus

Client Description:

One thing we know is that this client, as big as it is, is still setting the standard for not only the product they’re turning out, but for the way they conduct business.

Our client is the global leader in technology, with offices in many major cities. As different as those cities are, you can expect that the personality of each office is the same. Commonalities include bringing people together in the physical work space, outlets for creativity (outside work-related exercises), and a setup for brainstorming on the fly, whenever the opportunity strikes.

What they see in your resume, if you’re selected, is your ability to be an autonomous thinker, and a team player; someone focused, and driven to push the envelope who can also let down their guard and have fun with the team while doing it; someone who has the intellectual capacity to challenge even the most innovative thinkers without the hubris that tends to accompany it. No egos here!

Here, everyone is considered a project owner, and expected to give 100%, even when the path forward isn’t necessarily clear.

Work here, and know you’re working with a Forbes #1 rated company.

Work here, and know you’re setting the pace for digital products globally.

Work here, and find the challenge of your career!

And in case you’re afraid you won’t have time for other things, you’ll be able to take advantage of:

  • Fitness center access

  • Discounts on things like dry cleaning and oil changes

  • Free lunches

  • Convenient commuter shuttles

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.