Business Marketing Manager

Job Terms:
Start date:
Posted By:
Katie Denfeld

Job Description:

Our client is searching for a new Marketing Manager to join their team! 

This person will be resonsible for developing and executing outbound marketing strategies. The successful candidate is an analytical problem solver with the ability to synthesize complex product features and business audience needs into simple, powerful stories.

Day to Day:

  • Develop and execute integrated end to end business marketing strategies to drive awareness, education and adoption of Instagram SMB business products
  • Write briefs, develop business positioning and messaging, sales collateral, narratives, content
  • Craft everything from concise and meaningful stories to detailed product documentation out of complex information to achieve specific communication objectives
  • Synthesize complex product features and audience needs into simple, powerful stories
  • Work closely with global cross-functional teams to activate proactive and reactive messages across paid, earned and owned channels
  • Develop ideas, materials and systems for scaled branded product marketing
  • Intrinsic interest in tech industry, small business and market trends coupled with the ability to translate them into a larger strategy.

Skills Needed:

  • 8+ years of experience in marketing or product marketing working on media monetization or business solutions.
  • Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations.
  • Experience in driving data-driven marketing strategies
  • Project management and prioritization
  • Communicating, influencing and collaborating across multiple teams
  • Analytical and problem-solving experience
  • Ability to synthesize complex product features and client needs into simple, powerful stories
  • Creative thinking
  • Strong writing, communication and presentation skills
  • Highly organized and able to balance multiple projects at the same time
  • Self-driven and motivated to work in a fast-paced, dynamic, highly matrixed and cross-functional environment

Client Description:

For this TOP social media company, people are at the heart of every connection they build. They design products and deliver services that bring the world closer together—one connection at a time.

Defined by their unique culture that rewards impact. They encourage people to be bold and solve the problems they care most about. They work in small teams that move fast and iterate to develop new products. Together, they help others build stronger communities—and they're just getting started!