Marketing Manager

Job Terms:
DOE + Benefits
Start date:
Posted By:
Erika Fematt

Job Description:

AQUENT is looking for a dynamic Marketing Manager candidate to join our client's marketing team, to support the growth of the Shopping & branded content product suite. This role will be focused on helping digital creators and public figures grow their brand and build their business.

In this role, you will support our growing portfolio of products and help demonstrate the holistic value of our client to a partner audience. You will be responsible for developing positioning, messaging & marketing materials to support key product launches. You will be able to design, execute and activate programs across a large-scale partnerships organization and scale marketing strategies to the broader creator community. You will have a strong ability to bring products to life through great storytelling, and can engage Creator audiences through compelling written communications. If you have a passion for creators and technology, and you're willing to roll up your sleeves to develop creative marketing programs and campaigns to drive adoption of Instagram products, we'd love to meet you.

Design, build and execute marketing plans to support our global partnerships team including strategic positioning, messaging, enablement & thought leadership for priority products
Develop and execute go-to-market strategies to support new product launches, and drive ongoing product awareness and adoption
Partner with cross-functional teams across social, email, web & events to scale marketing programs to broader creator community.
Manage internationalization of marketing efforts to drive ongoing adoption and awareness for Instagram among global creators

Minimum Qualifications:
5+ years of experience in product marketing and/or relevant marketing, product management, or business experience
Experience developing and writing product positioning and key messages to support product adoption
Experience in or knowledge of e-commerce, branded content, and or ad technology
Experience with product launches and digital marketing campaigns
Project management experience
Experience developing marketing materials for enablement or usage across digital channels

Preferred Qualifications:
Experience working in a fast paced, scrappy environment ensuring executional excellence while maintaining a long-term strategic view
Strong understanding of influencer marketing, branded content and/or e-commerce
Experience working with or in support of diverse communities
Interest or strong understanding of the creator landscape
Experience working as a marketing manager on a technical product or platform
Excellent collaboration and communication skills, with demonstrated talent at building partnerships with cross-functional teams

Client Description:

For this TOP social media company, people are at the heart of every connection they build. They design products and deliver services that bring the world closer together—one connection at a time.

Defined by their unique culture that rewards impact. They encourage people to be bold and solve the problems they care most about. They work in small teams that move fast and iterate to develop new products. Together, they help others build stronger communities—and they're just getting started!