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- Start date:
- Posted By:
- Tara Carr
We're seeking a marketing manager to run the end-to-end development of the Research for Industry (RFI) campaign. You will set an editorial calendar and oversee development of core content assets in partnership with the research team. You will work closely with our counterparts on the product team and corporate communications to help craft the overall theme and story of research advances for industry to market them in a way that is scalable across several industry verticals. This is an exciting new effort with that pulls together the best and brightest of research to assemble a unique campaign.
You have a deep knowledge of digital marketing that spans social media, SEO, and customer journeys. The ideal candidate will be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large), has an outstanding work ethic, has excellent analytical and storytelling skills, and is willing to tackle a brand-new role and mold it into something impactful.
Collaborate closely across teams including corporate communications, product marketing, research program management, and industry teams to develop research for industry campaigns.
Maintain a solid understanding of the digital marketing ecosystem, publisher verticals and a strong knowledge of marketing analytics.
Design and implement GTM plans to generate new research leads and define success metrics for campaigns and track results across all stages of the funnel.
Champion a “test and learn” approach to increase return on marketing investment.
Experience working in the tech industry or relevant b2b.
Ability to clearly communicate visually and verbally to a variety of audiences.
Experience partnering across functional project teams through strong problem-framing and project management skills, and the ability to communicate insights and significance to highly technical management teams.
5+ years of experience in product marketing with a global brand or equivalent experience
Experience with customer-centric marketing, customer insights, email, and digital marketing strategies
Our client is a large technology company based in Redmond, Washington with a mission to empower every person and every organization on the planet to achieve more. They develop computer software, consumer electronics, personal computers, and related services. This company enables digital transformation for the era of an intelligent cloud and an intelligent edge.
Working here, you will be part of a company that values:
- Diversity and inclusion
- Corporate social responsibility
- Trustworthy computing
Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.