#166627

Marketing Researcher

Location:
Remote
Job Terms:
Temporary
Start date:
06/03/2021
Posted By:
Erica Schmidt
Date:
04/08/2021

Job Description:

REMOTE: 100% Remote fine. EST preferred.

Execute marketing research programs and analyses providing strategic insights to support the launch of a new product. Responsibilities include gathering market, professional and patient insights including: market and competitive analysis, landscape assessments using both primary & secondary information, patient ethnography, media testing with HCPs and patients, and other launch support. Incumbent must identify issues and opportunities, define and prioritize information needs, creatively apply market research techniques to answer questions, and effectively develop and communicate actionable recommendations to all levels of management.

Major Accountabilities:

- Champion new approaches & techniques to obtain a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations

- Identify appropriate market research vendors, and drive efficient & optimal use of marketing research budgets

- Provide clear recommendations based upon insights integrated across all studies and sources of information effectively communicate actionable findings and insights to all levels of the commercial organization

- Ensure compliance with issues affecting marketing research execution such as AE reporting, state

 

Skills:

Excellent communication skills; able to be clear and concise in both verbal & written communications

Strong understanding of the pharmaceutical marketplace

Knowledge of marketing research databases

Ability to turn research findings into insights and recommendations

Ability to work with vendors and internal team to ensure accuracy of research. Monitor vendors and work with internal teams during intake calls to ensure questions get answered during research. Ensuring content and participants are accurate.

 

Experience:

7+ years of experience in the design and execution of primary and secondary research

- Qual and Quant experience

- Concept Testing

- Method Testing

- Pricing Research

- In Depth Interviews

- Focus Groups

 

Education: BS / BA required; MBA a plus