Senior Manager, Content

Richmond, VA
Job Terms:
Start date:
Posted By:
Robin Legator

Job Description:

Fantastic Sr. MANAGER, CONTENT Opportunity

Our growing automotive retail client based in Richmond, VA is looking for a dynamic Sr Manager, Content who will lead and grow a content team that sets the standard for automotive content that helps customers research and navigate their car shopping journey while establishing our client as the premier publisher in the used car space.

This role is responsible for production of articles, reviews, data stories, and multi-channel content, that will help evolve their content program to meet strategic business objectives. Work in a fast-paced environment publishing content daily, develop and maintain an editorial calendar, manage a small team of editors and vendor partners, and work with strategic partners to define priorities and achieve new heights.

Essential Responsibilities:

Lead creative development in support of company's Content Program
• Successfully manage editorial operations and execute to budget
• Plan content calendar to meet annual, quarterly and monthly goals
• Coordinate high-performing multi-channel content campaigns
• Develop style guide for efficient production of engaging content
• Assist in evaluating content for compliance with legal guidance, style & tone
• Implement best practices for production and vendor management

Innovate and grow the Content Program
• Partner to define program-level vision and objectives
• Facilitate teamwork and collaboration to build the trust and support that will help deliver high-performing content campaigns
• Partner in the measurement of content campaigns to guide optimizations
• Drive team and partners to attain increasingly higher standards for unique and engaging content
• Bring and/or grow a network of industry peers & knowledge to inform and expedite program growth

Nurture and grow a talented content team
• Hire, manage, lead and develop a team of associates through timely performance feedback delivered during day-to-day observations, periodic file reviews and an annual performance evaluation.
• Create individual development plans and set business objectives designed to enhance and assist associate growth.

Qualifications and Requirements:
• Four-year college degree required
• 5+ years of related Content Editor experience, Automotive content experience preferred
• Ability to communicate clearly and effectively through verbal, written, and non-verbal methods
• Copy edit long-form content including craft headlines that engage readers and highlight covered topics
• Translate consumer insights data into actionable content for consumers
• Advanced Working knowledge of SEO, UX, and Google Analytics
• Ability to build and maintain strong relationships thorugh being a persuasive communicator – able to explain complex or intangible concepts to business partners (internal) and stakeholders/business partners at all levels
• Ability to influence and/or define program goals appropriately
• Passion for cars/automotive industry and content with the drive to stay on top of industry trends and best practices
• Good listener – weighs input from multiple perspectives when forming opinions and recommendations
• Solid understanding of content development processes and ability to balance customer needs with business goals in developing solutions
• Experience leveraging data and user research
• Experience with outside agency/vendor management (feedback, execution)
• Strong critical thinking and analysis skills
• Experience leading design solutions for storytelling with a basic understanding of design/UX principles
• Experience with Agile development processes
• Advanced understanding of SEO and web performance metrics