Marketing Strategist

Richmond or McLean, VA
Job Terms:
Start date:
Posted By:
Sara El-Shami

Job Description:

Aquent is looking for a Marketing Strategist for our Fortune 500 Financial client in Richmond or McLean, VA, This is full time, remote for 6+ months with full benefits - medical, dental, 401K and more. We’re looking for an experienced Marketing Strategist to drive customer marketing for focused campaigns from intent development, test and creative strategy through in-market execution across multiple channels. The right candidate will have experience developing and executing large-scale, full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Key Responsibilities

Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.

Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step. Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides. In addition, develop an understanding of best practices across channels and programs.

Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.

Ideal Candidate
Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
Detailed-oriented with strong prioritization skills
Highly effective communication skills with outstanding writing and presentation abilities
Experience with a variety of marketing channels (eg: digital channels, website, email, etc)
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Basic Qualifications
Bachelor’s Degree or Military Experience
5-7 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side
5-7 years of experience in planning, executing and analyzing marketing programs
5-7 years experience in managing creative processes, partnering with creative teams and developing marketing materials that drive results

Preferred Qualifications
Masters degree in marketing or business
At least 2 year of experience in marketing for financial services or another highly regulated industry
At least 5 years of experience driving optimization plans and creative strategy
At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Client Description:

This client puts its money where its mouth is. As a leading financial services and tech company, they’re constantly pushing the envelope to adapt and stay ahead of trends - whether it’s trends in financial products or in the way they treat their customers. Our client sets the bar in customer experience.

Our Talent are working with “best-in-class” global marketing teams on omni-channel campaigns, leveraging innovative technologies to drive customer engagement. AQUENT Talent work alongside full-time employees presenting ideas to stakeholders and influencing business decisions every day.

Working here:

  • You’ll be pushed to bring thoughtful creative and marketing ideas to the table

  • You’ll be collaborating in an Agile environment to deliver purposeful projects

  • You’ll be working with a global brand - meeting customers where they live by leveraging AI, ML and VR