#166160

Marketing Specialist (Junior Level)

Location:
Remote
Job Terms:
Temporary
Start date:
04/01/2021
Posted By:
Erika Fematt
Date:
03/26/2021

Job Description:

AQUENT's client is looking for a standout Marketing Specialist to help drive the success and growth of our Healthcare, State/Local Government and Higher Education field marketing campaigns. You will work closely with internal stakeholders across Marketing and other functions, as well as managing external vendor relationships, to effectively, execute and measure integrated campaigns. The individual filling this role will have strong project management skills, along with expertise in and a passion for building and executing amazing campaigns.

What you get to do in this role:

  • Support Field Marketing Managers to develop highly effective integrated field marketing campaign plans (including but not limited to digital marketing including paid and owned media, account-based marketing, email programs webinars, events)
  • Support execution of demand/lead generation campaign programs that span across marketing vehicles including content, social, digital/media, email
  • Project manage content creation and drive collaboration of deliverables across various teams, including website, events, social, paid media, communications, operations and more (including videos, infographics, ebooks, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral)
  • Work closely with internal stakeholders, content providers and 3rd party vendors to execute and monitor marketing program performance
  • Work with marketing operations to ensure all tracking requirements are in place for necessary performance reporting
  • Manage a cadence of reporting, and monitor program performance


Skills:

  • 2+ years experience in B2B marketing or campaign program management
  • Solid ability to execute integrated campaigns, programs and events
  • Exceptional project management skills coupled with a meticulous desire to manage project timelines and deliverables
  • Knowledge of digital marketing trends and tools; ability to bring in new ideas and best practices
  • A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, preferably Tableau
  • An enthusiastic team player with strong communication and interpersonal skills
  • Experience with Marketing Automation, preferably Eloqua or Marketo; hands on experience not required
  • Self-starter with high energy, “can do” personality and desire to thrive in a fast-paced growth environment


Education:
Bachelor's Degree