Associate Director, Market Research

Job Terms:
Start date:
Posted By:
Christina Clark

Job Description:

As a key member of the US Oncology Strategic Data and Digital team and commercial team the Associate Director (AD) will use expert analytics to provide meaningful market insights which enable data driven decision-making. The AD will demonstrate the ability to work independently, and also be able to partner with teams including brand marketing, sales, market research, advanced analytics and forecasting, finance and others. She or he will have a proactive approach to meeting business needs and timelines. The individual in this role will develop and execute marketing research and analytics programs and analyses providing strategic insights which support long term business goals with significant potential to impact company earnings.

Major Accountabilities (may include but not limited to):
• Responsibilities include gathering market and patient insights using both primary and secondary information, benchmarking, and opportunity evaluation.
• Responsible for marketing research and business analytics supporting a major brand or group of brands, as well as ad hoc research as needed.
• The ability to identify issues and opportunities, define and prioritize information needs, creatively apply market research techniques to drive strategic thought and effective decision-making.
• Be the key problem-solving partner to the relevant business by understanding the unique business challenges.
• Translate the business needs into actionable analytic-focused initiatives to provide solutions and/or recommendations to enable the business excellence.
• Analyze information to provide meaningful Insights that enable effective, data driven decision-making.
• Develop a vision, and priorities for the Insights and Analytics team based on needs of the business, Insights and Analytics vision, input from team and stakeholders
• Lead the synthesis of Insights/Analytics on a periodic basis (e.g., quarterly, once in six months)
• Provide hands-on support to the business on a specific brand(s) or topics, ad hoc requests or targeted analysis
• Maintain transparency into market research budgets, optimize deployment of resources, identify areas of improvement/productivity, and impact. Also prioritize data spend (current and requested), challenge areas for continuous improvement
• Stay current on external and internal guidelines, develop training and approaches for integrated team (where needed) to understand and fully comply with compliance requirements
• Collaborate with relevant interval departments and make sure to communicate information across all the key stakeholders
• Monitor and Analyze performance data and market trends to identify opportunities to improve business performance
• Measure & assess effectiveness of marketing & cross-channel initiatives
• Employ creative methodologies & strategies using internal and external data sources to identify potential patients
• Develop predictive models to uncover actionable Insights and business opportunities
• Explore and evaluate new data sources to drive Insights and innovation and provide clear recommendations for the team based upon these Insights
• Proactively propose analytical solutions to business questions and problems and come up with new data driven ideas that can enhance the business
• Ensure delivery of Strategic Insights and Analytics services to agreed levels as defined with the Commercial Organization



Bachelor’s degree or equivalent is required. An advanced degree in quantitative subject is preferred. (e.g. statistics, economics, science or mathematics)
• 4+ years of marketing analytics or a decision sciences function, and experience with advanced quantitative methods (e.g. segmentation, predictive modeling)
• Process management/Project management experience
• Cross cultural experience, Industry/ Business exposure
• Proven ability to develop trust-based relationships with key regional stakeholders. Strong negotiation and analytical skills
• Significant computing and programming experience using statistical packages to extract, manipulate and analyze internal and third party data (i.e. SAS, R, Excel, VBA, Alteryx, SQL)
• Expertise with a variety of statistical analysis techniques, such as linear/logistic regression, cluster analysis, significance testing, factor analysis, ANCOVA
• Experience effectively translating complex analysis into business solutions.
Prior experience with pharmaceutical sales, marketing, and medical claims data sets is advantageous. (i.e. IMS, SDI, Symphony, Flatiron) Also prior marketing research experience is preferred.
• Previous Oncology or pharmaceutical industry experience is advantageous.

• Curiosity, possessing the will to tackle complex problems and demonstrate innovative thinking in a matrix organization.
• Strong communication and presentation skills. Effective English communication skills.