#165683

Market Insights Analyst

Location:
REMOTE
Job Terms:
Temporary
Start date:
03/22/2021
Posted By:
Kimberley Strayer
Date:
03/11/2021

Job Description:

The Market Insights and Competitive Intelligence (CI) consultant, embedded within the Ophthalmology franchise, will be responsible for coordinating and executing primary and secondary market research across healthcare professional, patient, and payer domains. This role will leverage knowledge of the therapeutic area-specific pharmaceutical business (including competitor positioning and reach) to provide analyses and drive decisions on various marketing and positioning choices.


The Market Research and CI consultant will be responsible for the following:

  • Plan, execute, and deliver routine and ad-hoc primary and secondary market research for franchises/function
  • Design questionnaires and studies
  • Leverage research findings to inform pre- and post- launch brand strategy and guide various tactical decisions, such as brand messaging
  • Develop and present reports and analyses from data collected through research to answer business questions and determine brand P/L & investment optimization
  • Provide inputs based on market research and competitive intelligence finding to align the CA services roadmap to franchise strategy
  • Keep a pulse on HCP, consumer, and payer landscape across multiple therapeutic areas and work with the Business Insights Group to proactively keep franchises informed of their competitive landscape and alerted of competitive warning signs

Skills:

  • Minimum of 4 years of experience working on pharmaceutical market research projects
  • Extensive experience designing and executing research and analyses
  • Deep understanding of segmentation within pharmaceutical industry
  • Demonstrated experience analyzing complex situation and processes and effectively integrating and synthesizing the data to form a complete cohesive picture
  • Proven self-starter with high standards of excellence and an innovative mind
  • Demonstrated leadership and expertise in managing a team, demonstrated leadership skills; decision maker, effective problem solver; strategic thinker.
  • Strong interpersonal, communication, influencing and analytical skills
  • Demonstrated ability to synthesize information to develop recommendations and communicate clearly
  • Ability to manage multiple projects and consistently meet deadlines
  • Excels at interacting with a diverse group of people, all levels of management, including senior leadership
  • Project management experience
  • Experience in Biologics highly preferred.

Execution excellence

  • Support of brand P/L investment optimization
  • Support of brand insights generation through physician, consumer, payer research
  • Alignment of Market Research roadmap to franchise strategy
  • Analytics and pharma research expertise
  • Accuracy of reporting & performance data, budgets, financial reporting
  • Fluent English, other languages desirable

Education:

  • Undergraduate degree in a STEM major with advanced degree a plus