#165321

PR Writer

Location:
remote -- West Coast time zone
Job Terms:
Temporary
Salary:
DOE
Start date:
4/6/2021
Posted By:
Rebecca Pavlik
Date:
03/02/2021

Job Description:

Our client, a well-known digital company, is seeking a Copywriter on an on-going freelance basis.

Copywriters transform messaging into clear and engaging copy that drives acquisition, supports retention, and aligns with our client's guidelines for voice and tone. Working across our client's mediums, writers collaborate with designers and other members of the Studio team to execute against strategy. Copywriters play a vital role in ensuring that the specific goals of communications are realized while telling the client's story with our unique brand personality and voice.

Required Skills:

Writing proficiency and clarity

Above all, copywriters must transform messaging into stylish, economical copy that promotes engagement and drives acquisition and retention. This requires creativity, a deep understanding of the conventions of grammar, and the ability to find multiple written solutions that clearly serve the strategic goals of a single communication or entire campaign.

Collaboration and communication skills

Copywriters must present, defend, and discuss verbal and visual ideas with fluency and confidence. Copywriting also requires collaboration with designers to arrive at solutions that best serve the constraints of design as well as copy.

Problem-solving ability

The development of any customer-facing communication contains unique and complex challenges. Selecting the best headline, body copy, and other written components of a deliverable involves everything from a deep knowledge of the audience to an awareness of hierarchical considerations in a brief. Problem solving to meet business objectives while serving larger brand goals is fundamental to the copywriter’s role.

Brand knowledge

Our client's brand is recognized and admired around the world. Maintaining its reputation and integrity depends on adherence to the client's brand guidelines, particularly a nuanced understanding of the precepts of Adobe voice and style.

Aesthetic sensibility

While technological advancements have changed advertising and communication dramatically in recent decades, the central role copywriters play in audience engagement has not. Recognizing great ideas and executing so that copy is lively, effective, and tasteful remains essential to writing for our client.

Collaboration/communication skills- Work well as part of a team and independently

·    Work effectively with other studio members in a fast-moving environment

·    Evaluate, discuss, and integrate feedback from various studio teams

·    Develop familiarity with the principles of design that inform copywriting

·    Maintain a positive, results-oriented outlook

Strong presentation and communication skills – Communicate well in all facets of the job.

·    Present rationale behind copy execution in a clear, professional, and confident manner

·    Regularly communicate work status with a variety of stakeholders

·    Actively participate in discussions and activities about the craft of copywriting

Deep experience within a segment/discipline – Demonstration of significant experience within a segment or discipline (Design/Video/SEO/etc.)

·    4+ years working in the discipline as part of an agency or in-house team

·    Partner closely with Designer to best communicate the Studio brand and ensure that copy aligns with targeted audiences

·    Be proactive and aware of broader Studio goals

·    Editorial experience and knowledge in social media and Journalism is a big plus

Strong experience in internal company communications and internal company copy is a must. 

Client Description:

Covid-19 Message 

With the spread of COVID-19, Aquent is committed to ensuring the safety and well being of our employees. This includes providing technology to support video interviews, resources and support for employees to work from home successfully, and fully covered healthcare for eligible employees. 

AQUENT STUDIOS: Why work with us?  

Long term career opportunities supporting Fortune 500 brands

Comprehensive health and dental insurance subsidized

Paid weekly

401(k) through Fidelity

FSA's and Voluntary insurance programs​

Access to free training and continuing education

 

AQUENT STUDIOS: Why work with us?

Long term career opportunities supporting Fortune 500 brands

Excellent health and dental insurance subsidized

Comprehensive benefits package including 401(k), FSA's and voluntary insurance programs

Paid weekly​

Vacation, Sick and Holiday pay

Access to free training and continuing education

 

Company description:

Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world’s most recognized brands.  We create the work that matters the most to them—work that has a real impact on their business. As an Aquent Studio team member, you’ll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!