Field Marketing Manager

San Diego, CA
Job Terms:
Posted By:
Dove Ryan

Job Description:

The Field Marketing Manager plays an important role in the organization by performing a number of tasks related to the company's field marketing functions. The role is responsible, under general to intermittent supervision, for providing training, advertising materials, marketing strategies and support for all branches in his or her respective region(s), with an emphasis on driving business and leads to the branches.


Essential Functions:

  • Develop custom collateral for each branch and ways to measure success of various marketing initiatives and provide metrics accordingly
  • Leverage multiple channels to target the right audience with the right message
  • Create custom requests, ad sizing for publications, and assist during transitionary periods in respective regions
  • Manage Regional Social Media pages, including new hire announcements, and award celebration posts
  • Manage all press release needs and help desk questions on marketing and Salesforce
  • Ensure that all marketing efforts are cohesive, compliant, meet corporate guidelines, and align with overall business strategies; ensure outputs are of high standard, respond to the needs of target audience and are delivered within agreed budget and timelines
  • Communicate with all new hires in respective regions, as well as offer support as needed for their specific positions
  • Provide monthly video updates to Regional Vice President to track growth and offer continued support for the region
  • Research, incubate and execute bold and innovative ideas for growth and revenue generation at the strategic level in the region
  • Communicate proactively with respective region(s) on upcoming initiatives, effective marketing strategies and marketing tools
  • Consistently conduct virtual or in-person branch meetings with branches in respective region(s) to offer a more catered approach to individual/branch needs
  • Perform regional training on the features and benefits of the CRM and marketing communication platforms, drive adoption and measure the impact
  • Create, manage and optimize lead generation and customer campaign execution
  • Assist with coordination of regional events, including industry trade shows, sales rallies, as well as educational events
  • Assist with special projects as assigned by Director, Field Marketing and Supervisor
  • Perform other duties as assigned



  • Bachelor's in Business Administration, Marketing, or related field required, along with a minimum of two years recent experience in marketing role(s) required.
  • Prior experience in real estate or the mortgage industry preferred
  • Demonstrated understanding of email marketing, SEO, and social media best practices
  • Demonstrated copywriting experience 
  • Proficiency with data entry, Adobe Photoshop, and InDesign Microsoft Word, Excel, PowerPoint and Outlook required
  • Passionate about delivering excellence in customer service within a team environment
  • Excellent verbal and communication skills required
  • Ability to organize and manage multiple priorities simultaneously
  • Self motivated with a strong attention to detail
  • Ethical, with a commitment to company values