#164142

Program Manager, Marketing Operations

Location:
Downtown San Francisco
Job Terms:
Temporary
Salary:
$45-$50 an hour
Start date:
03/01/2021
Posted By:
Lauren Friant
Date:
01/27/2021

Job Description:

We are working with a leading reatiler to bring on a Project Manager to help deliver omnichannel creative assets. Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members.

POSITION RESPONSIBILITIES:

• Manages end-to-end omni-channel marketing programs, across online and offline channels

• Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating traditional and digital media touch-points in the process. Proactively monitors progress to achieve deadlines and results

• Fosters partnerships with Marketing, Digital Marketing, Creative, Production, Store Design, Product Development, Resourcing, and Delivery Management. Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle

• Closely partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met

• Manages laterally with creative on timely execution of core assets and with delivery management on execution of derivatives, versions, and translations

• Ensures timely execution of all project assets to meet launch dates, and sees through analytics and hind-sighting post campaign launch

• Manages day-to-day tasks of program planning and execution:

o Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete

o Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info

o Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings

o Ensures product delivery for photography is tracking to program schedule

o Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones

o Routes creative to marketing partners and ensures feedback is clear, actionable and received on time.

o Facilitates passing off core and derivative assets to Production and DM.

o Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA, and live dates

o Tracks delivery, development, QA and live dates

 

• Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Production if/when costs impact design &/or budget

• May mentor one or more direct reports; establishing clear goals for upward career pathing

POSITION REQUIREMENTS:

• 4+ years experience in account, project, or program management in marketing required

• Creative project management experience required; agency experience preferred

• Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint), Smartsheets, Box, Workfront, ProofHQ preferred

• Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring

people together toward common goals and consensus

• Effective communication and presentation skills, both written and verbal; confidence in

leading/facilitating cross-functional team meetings to achieve results