Digital Content Manager

Job Terms:
Start date:
Posted By:
Debra Powell

Job Description:

Responsibilities for Content Manager
Familiarize yourself with the organization's brand ideals and website to create content that supports their objectives and desired identity
Oversee targeted content for the company's website
Develop a web content strategy that encompasses the goals of the company and aligns with the company's image
Cooperate with the marketing team to create web content and monitor its effectiveness over time

Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year

Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
Qualifications for Content Manager

At least three to four years of agency experience or in a similar role
Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
Expertise with using SEO best practices to write creative copy that includes effective keyword placement
Excellent verbal communication skills with a good command of the English language
Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
Advanced written communication skills and an ability to read copy in English
Experience with social media engagement strategies and best practices
Strong skills in creating original content that targets a specific audience and meets company objective
Basic technical knowledge of MS Office and experience with Content Management Systems