#163519

Partner Marketing Manager

Location:
Santa Clara, CA; Remote
Job Terms:
Temporary
Salary:
DOE
Start date:
01/25/2021
Posted By:
Katie Denfeld
Date:
01/06/2021

Job Description:

We are looking for a Partner Marketing Manager to help us execute integrated marketing campaigns across our global ecosystem of alliance, technology and services partners. In this role, you will focus on providing Global campaign planning and execution supports, including reporting and management. The Partner Marketing Manager will plan and manage marketing activities within budgetary guidelines and deadlines to increase partner referrals, co-sell opportunities, and demand generation. In doing so, this role will engage with a number of internal teams from branding, campaign management, field marketing, PR/Comms (including social media) and Global Partner marketing.

Responsibilities:

  • Project manage our partner campaign calendar, schedules and activities
  • Track and report on regular cadence around engagement of target accounts and personas through the joint marketing activities working with the company and partner stakeholders
  • Set up reporting on key accounts and personas engaged through partner engagement in company campaigns
  • Working with our digital teams to maintain and update content on our Folloze or similar microsites/ Boards, .com site and on our internal Sales Success Center
  • Analyzing and reporting on results of partner marketing campaigns to determine ROI
  • Assist with set up and execution of digital demand generation programs (email, social, webcasts). Manage overall programs from beginning to end.
  • Manage central calendar
  • Set up programs - submit database pull criteria to generate list
  • Submit marketing operations tickets to collect additional information via Zoom Info
  • Submit marketing operations tracking request to create campaign and set up campaign id
  • Monitor and track campaign progress along campaign cycle
  • Manage email lists, uploads and sends through Folloze/ Microsites
  • Track results through Folloze/ Microsites and marketing dashboards
  • Provide summary of overall program, progress against goal, lessons learned and performance

Education:

  • Bachelors degree; MBA or PMP preferred