Paid Search Marketing Manager

Orlando, FL
Job Terms:
DOE + Benefits
Start date:
Posted By:
Jennifer Torrens

Job Description:

Large Media and Entertainment brand in Orlando, FL is seeking a Paid Search Marketing Manager for an 18-month opportunity. This role will be remote, but candidates must be local to Orlando, FL. 

As a Paid Search Marketing Manager on the Paid Search Activation team you will be responsible for the tactical campaign execution, analysis and reporting of the paid search engine and auction media marketing strategy for some of the most recognizable brands in the world. The objective of this position is to develop, implement, optimize and report on paid search engine marketing and other auction-based media initiatives for the brand in order to meet the goals of marketing and technology stakeholders. This role is an expert in Google Adwords and Bing Ads while also having solid working knowledge of Yahoo! Gemini, Youtube, Facebook and Twitter advertising. This role reports to the Customer Engagement Manager III – Paid Search.

Position Responsibilities:

  • Develop and manage the multi-campaign strategy for the brand's properties for several search and content discovery channels
  • Provide supervision, mentorship and training for multiple team members
  • Ensure the success of all campaigns within assigned purview, including performance management of campaigns overseen by teammates under supervision
  • Lead testing and innovation efforts across the team
  • Develop presentations and present results, key learnings and business recommendations to executives and other key stakeholders
  • Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing
  • Employ excellent working knowledge of search engine marketing and streaming video media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners
  • Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results
  • Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance
  • Manage daily budget tracking process to make sure monthly spending levels are on pace
  • Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
  • Collaborate effectively with Customer Engagement Planning Manager and key marketing partners to achieve business goals
  • Develop and maintain the timely distribution of detailed reports that summarize the overall and individual performance of assigned accounts
  • Collaborate with management and team members to define processes and procedures to further drive efficiencies and performance for key stakeholders
  • Keep current on the Search & Programmatic Media industry and propose and execute new ideas to further enhance campaign tactics
  • Perform at a high level in a fast-paced, time-intensive, deadline-driven work environment

Basic Qualifications:

  • 3-4 years executing search engine marketing for a high volume consumer website
  • Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of streaming video tactics
  • Bid management experience with a focus on creating and implementing automated rules
  • Strong data and statistical analysis experience and possess the ability to interpret results into actionable items
  • Must have excellent knowledge in the following search engine interfaces and tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor
  • Strong working knowledge with a major web analytics vendor such as Adobe Analytics
  • Excellent presentation and verbal and written communication skills with experience in presenting to senior leadership
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at all levels, including senior management
  • Strong attention to detail and measurable success in campaign optimization and reporting
  • Ability to manage multiple tasks/projects to due dates and prioritize appropriately to do so, while communicating project status regularly with stakeholders
  • High proficiency with Microsoft Excel and PowerPoint
  • Highly motivated with an ability to learn new software packages quickly

Preferred Qualifications:

  • Experience using third party bid management applications such as Adobe Cloud, Kenshoo, or Marin
  • Experience working on e-commerce and/or lead generation campaigns
  • Any experience with SQL and relational databases such as MSSQL or MySQL
  • Experience executing Metasearch and/or Pinterest advertising

Preferred Education: Four year degree in Marketing, Finance, Information Sys

Client Description:

Why Aquent?

  • Highly competitive salaries: commensurate with experience
  • Insurance: Excellent medical benefits with premiums largely subsidized by Aquent
  • 401k Plan
  • Paid Sick Leave
  • Perks & Discounts at leading major retailers