CRM Marketing Manager - Campaign Delivery & Optimization

Salt Lake City, Utah
Job Terms:
Start date:
Posted By:
Luisiana Cruz

Job Description:

CRM Marketing Manager - Campaign Delivery & Optimization

Want to shape how a hundred-thousand professional sellers sell around the world? If you’re interested in joining a purpose driven community that is dedicated to building an ambitious and inclusive environment, join a company you can be proud to be a part of. We are looking for people with drive, ideas, and a passion for helping businesses succeed to help shape the future of our brand- does this sound like you? If so, we’d love to talk to you!

This role will work in the Seller Marketing Operations Team, leading the implementation and execution of digital marketing campaigns to help our professional sellers to scale their business  In this role, you will become an advocate for highly personalized, timely and relevant communications.

Key Responsibilities
Responsible for translating business propositions into inspiring and engaging cross-channel marketing journeys
Handle campaign execution and global localization across all operational teams, ensuring campaigns are delivered on time and of the highest quality
Create persuasive copies for all owned channels that translate products marketing strategies logic into words
Technical setup of marketing journeys in Marketing Cloud.
Liaising with business units to ensure campaign accuracy.
Identify all analytics, data and tech needs and brief the teams accordingly
Management of internal partner relationships to meet briefing deadlines.
Drive campaign personalization and complex targeting to maximize relevancy and performance across different customer segments.
Write detailed creative briefs and run agency relationship
Analysis of campaign performance to provide actionable insights for ongoing campaign optimization.
Presentation of campaign and their results to senior partners to engage, influence and inspire.

Soft Skills
Self-starter with plenty of initiative and drive
Excellent organizer, who can balance several campaigns and priorities at the same time
Drives for results and demonstrates a can-do attitude
Forms relationships and is a standout colleague
Customer-centric focus
Ability to think innovatively and solve problems effectively
Excellent verbal and written communication skills
Demonstrates flexibility and can effectively lead through a fast paced, fast changing environment
Driver of positive culture in the workplace
Excellent communication skills, quickly able to gain trust and confidence with people at all levels
Organised with an outstanding attention to detail

Required Qualifications
Minimum 1-2 years’ experience with SalesForce Marketing Cloud
Experience in delivering large scale multi-channel marketing campaigns
Experience in writing marketing copy (preferred)
Experience working with data - you are comfortable working with raw data and translating business ideas into data needs
Skilled in the use of Excel, PowerPoint and Word
Proven track record of delivery under pressure and ability to thrive in a dynamic and fast paced business environment
Background in online retail desirable, but not critical