#163425

Senior Marketing Manager

Location:
Woonsocket, RI
Job Terms:
Temporary
Salary:
Competitive w/ full benefits
Start date:
01/25/2021
Posted By:
PJ Farnham
Date:
12/31/2020

Job Description:

Position will begin remotely but candidate must be within a commutable distance to Woonsocket, RI for on site work when conditions allow.

Responsible for overseeing the day-to-day operations of the CMX organization to help maximize vendor & objectives & satisfaction including but not limited to: ROAS, incremental trips & site visits, category conversion, & re-engagement; Work in coordination with cross-functional teams including Front Store Marketing, Media, Merchandising, Digital, Loyalty & Personalization, Analytics & Finance to oversee everything from planning to implementation & close loop measurement of each campaign.

Act as internal advocate of CMX , driving engagement & CMX brand evangelization with all  vendors. Report to the Director of CMX Marketing Strategy & support all key sales enablement, monetization & ad product development initiatives. Own the development of strategic marketing brief & present to internal & external partners (e.g. creative, media); Collaborate with stakeholders on learning agendas, business cases & Marketing plans.

Coordinate cross-functional meetings to ensure project deliverable accountability, socialize progress, gather input from the appropriate partners to prioritize & consolidate new work & deliverables. Lead execution of project deliverables including, but not limited to, brief development, collaboration with Procurement, production deliverables, collaboration with Operations on field readiness, & Legal review of materials. Make recommendations on KPIs & partners with Analytics to establish program measurement plans & reporting.

Be the main point of contact & lead the CMX functional execution team, adapt plans & priorities to meet business objectives and/or operational challenges.Keep focused on long-term, strategic goals while executing against short-term objectives; Understand current & emerging marketing tactics & their potential ROI.

Represent the voice of the customer in marketing plan development & all aspects of the work; Define KPIs, interpret data & insights & turn these into actionable recommendations. Know how to get things done through formal channels as well as relationships with colleagues across the organization; Hold self & colleagues accountable for delivering results. Understand the links & connections between functional areas/business units & factor them into decisions & plans; Actively develop open & trusted relationships across the organization; Find common ground & acceptable alternatives that satisfy the needs of multiple stakeholders. Understand vendor needs & expectations across multiple market segments & how we differentiate from our competitors to deliver value for our customers & shareholders.
Responsible for overseeing the day-to-day operations of the CMX organization to help maximize vendor & objectives & satisfaction including but not limited to: ROAS, incremental trips & site visits, category conversion, & re-engagement; Work in coordination with cross-functional teams including Front Store Marketing, Media, Merchandising, Digital, Loyalty & Personalization, Analytics & Finance to oversee everything from planning to implementation & close loop measurement of each campaign.

Act as internal advocate of CMX , driving engagement & CMX brand evangelization with all  vendors. Report to the Director of CMX Marketing Strategy & support all key sales enablement, monetization & ad product development initiatives. Own the development of strategic marketing brief & present to internal & external partners (e.g. creative, media); Collaborate with stakeholders on learning agendas, business cases & Marketing plans.

Coordinate cross-functional meetings to ensure project deliverable accountability, socialize progress, gather input from the appropriate partners to prioritize & consolidate new work & deliverables. Lead execution of project deliverables including, but not limited to, brief development, collaboration with Procurement, production deliverables, collaboration with Operations on field readiness, & Legal review of materials. Make recommendations on KPIs & partners with Analytics to establish program measurement plans & reporting.

Be the main point of contact & lead the CMX functional execution team, adapt plans & priorities to meet business objectives and/or operational challenges.Keep focused on long-term, strategic goals while executing against short-term objectives; Understand current & emerging marketing tactics & their potential ROI.

Represent the voice of the customer in marketing plan development & all aspects of the work; Define KPIs, interpret data & insights & turn these into actionable recommendations. Know how to get things done through formal channels as well as relationships with colleagues across the organization; Hold self & colleagues accountable for delivering results. Understand the links & connections between functional areas/business units & factor them into decisions & plans; Actively develop open & trusted relationships across the organization; Find common ground & acceptable alternatives that satisfy the needs of multiple stakeholders. Understand vendor needs & expectations across multiple market segments & how we differentiate from our competitors to deliver value for our customers & shareholders.

Experience
•5+ years of digital marketing experience with a strong foundation of business, retailer & consumer understanding with success working with the decision makers of organizations primarily within retail marketing or retail agency/strategy

•1+ years of brand or category management experience a plus
•Significant experience leading, managing & overseeing multiple stakeholders (e.g. vendors, marketing agencies, media owners) & cross functional teams to achieve aggressive organizational goals

•Detail oriented marketer with a proven track record developing & managing Media sales collateral, marketing plans, presentations, reports & project timelines

•Significant experience leading, managing & overseeing multiple stakeholders (e.g. vendors, marketing agencies, media owners) & cross functional teams to achieve aggressive organizational goals

•Detail oriented marketer with a proven track record developing & managing Marketing Media sales collateral, presentations, reports & project plans

•Bachelor’s or advanced degree in Business, Marketing or related field

Client Description:

This Client:

  • Is considered by Fast Company to be amongst the most innovative companies
  • Is listed by Forbes as one of the world’s most admired companies
  • Makes it their mission to guide people toward better health
  • This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!

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Working with AQUENT gets you access to some pretty cool things, including:

  • Subsidized (up to 85%) of your health, vision and dental benefits
  • Access to Fidelity 401(k) and FSA Program
  • Direct deposit for your weekly paycheck
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