#163421

Digital Acquisition Senior Program Manager

Location:
Santa Clara, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
01/04/2021
Posted By:
Katie Denfeld
Date:
12/30/2020

Job Description:

Responsibilities:

  • Own strategic initiatives within the Digital Acquisitions Strategy and Operations team 
  • Constantly refine processes to gain optimal efficiencies
  • Provide scorecards to management team
  • Work with functional teams including Brand, Campaigns, and Events to understand business needs
  • Assure complete customer satisfaction through all stages of the process
  • Align digital acquisition strategy with wider marketing strategy, product and UX to optimize user journey
  • Own process of obtaining of all creative and tracking assets needed to launch campaign  
  • Manage media plans for optimal multichannel targeting, bidding, and inventory strategy 
  • Develop and deliver weekly health reports, monthly summaries and QBRs to clients
  • Work with external vendors to evolve digital acquisition strategy
  • Work with Ad Ops for campaign optimization

Skills:

  • Experience running large scale strategic programs in digital marketing 
  • Expertise in the digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Facebook Ads Manager Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
  • Familiarity with the execution of multichannel digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows and reports
  • Comfort with business analytics and producing data-driven insights and reporting 
  • 10+ years of account management/program management and/or digital operations experience 

Education:

  • 10+ years of account management/program management and/or digital operations experience