- Location:
- Santa Clara, CA
- Job Terms:
- Temporary
- Salary:
- DOE
- Start date:
- 01/04/2021
- Posted By:
- Katie Denfeld
- Date:
- 12/30/2020
Job Description:
Responsibilities:
- Own strategic initiatives within the Digital Acquisitions Strategy and Operations team
- Constantly refine processes to gain optimal efficiencies
- Provide scorecards to management team
- Work with functional teams including Brand, Campaigns, and Events to understand business needs
- Assure complete customer satisfaction through all stages of the process
- Align digital acquisition strategy with wider marketing strategy, product and UX to optimize user journey
- Own process of obtaining of all creative and tracking assets needed to launch campaign
- Manage media plans for optimal multichannel targeting, bidding, and inventory strategy
- Develop and deliver weekly health reports, monthly summaries and QBRs to clients
- Work with external vendors to evolve digital acquisition strategy
- Work with Ad Ops for campaign optimization
Skills:
- Experience running large scale strategic programs in digital marketing
- Expertise in the digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Facebook Ads Manager Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
- Familiarity with the execution of multichannel digital advertising campaigns
- Outstanding interpersonal skills, relationship builder
- Strong experience developing operational workflows and reports
- Comfort with business analytics and producing data-driven insights and reporting
- 10+ years of account management/program management and/or digital operations experience
Education:
- 10+ years of account management/program management and/or digital operations experience