#163412

Digital Marketing Specialist

Location:
Chicago, IL
Job Terms:
Permanent
Salary:
$60K-$70K
Start date:
01/18/2021
Posted By:
Maureen Shiver
Date:
12/30/2020

Job Description:

Our client is looking for a bright, passionate Digital Marketing Specialist capable of high-level campaign strategy and thoughtful execution who is eager to take charge and steer clients’ paid search, social, display and other online efforts. You’re collaborative, driven, extremely proactive and never satisfied with the status quo.  Your mission (should you choose to accept it):

  • Help concept, execute, manage and optimize impactful, large-scale digital marketing campaigns.
  • Understand client marketing objectives and plan integrated digital programs that align accordingly.
  • Collaborate with creative team members, content strategists, and account teams to contribute to overarching marketing strategies.

Requirements:

  • At least 4+ years of hands-on experience in planning, execution, optimization and reporting on results-driven digital campaigns (paid, search, display, retargeting, paid social), ideally within an agency environment 
  • Experience working with senior-level marketing team members to develop high-level annual marketing plans that take digital content strategy, website development, PR, etc. into consideration
  • Ability to manage large projects with cross-functional teams, through a structured engagement to achieve business objectives.
  • Create, develop, analyze, and grow the use of digital marketing initiatives across various channels and audiences.
  • Experience and proficiency with targeting options and strategies for paid social campaigns (Facebook, LinkedIn, Twitter, etc.)
  • Experience working on programmatic campaigns (Roku/OneView)
  • Experience managing video advertising campaigns (Connected TV)
  • Advanced knowledge of Excel—vLookUps, Pivot tables, etc.
  • Ability to keep timelines and meet deadlines
  • Excellent organizational skills, attention to detail, and the ability to work well in a team setting.
  • Excellent problem-solving and critical thinking skills
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads certification (at least search and display)
  • Bing-accredited professional certification
  • Bachelor’s degree in relevant field