#163392

User Acquisition Manager

Location:
Remote
Job Terms:
Temporary
Start date:
12/28/2020
Posted By:
Tara Carr
Date:
12/28/2020

Job Description:


Creators of this AAA game, and a division of Studios, is looking for a User Acquisition Manager with deep experience in Mobile Games to supercharge our Performance Marketing Team.  This is an exciting opportunity for a data-driven and innovative marketer to spearhead our UA initiatives at our Mobile Publishing Studio.

Responsibilities
Define and direct our User Acquisition Goals, develop the strategy, and run and implement the campaigns to support them.
Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
Conceptualize and design mulitvarient tests
Work with Analytics, Design, Product, and Business teams to identify valuable player segments
Collaborate with Agency Partners to successfully drive campaigns that ensure CPIs remain under LTV
Self-Serve and Collaborate with Agencies to design, launch, monitor, and optimize campaigns on a multitude of ad channels and platforms.
Run all areas at the top of the funnel: SEO/ASO, Social, Paid Search, cross-promotion, App Bidding.
Grow profitable channels while exploring new opportunities
Liaise with Art and Content team to deliver creatives that maximize performance.

Who You Are
3-5 years of experience in performance marketing for mobile games or apps
Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
Quantitative and Analytical, with a laser focus on RoAS/ROI and pLTV
Direct experience launching and optimizing UA campaigns on social, ad networks, search, and Demand Side Platforms
Experience running an art and copy content pipeline, delivering on time and quality results
Experience running multi-variant tests, developing insights, and actioning results.
Organization and Project management skills with a proven record of execution with cross-functional teams
Strong written, oral, and presentation skills
Experience working with localization and regional variance in assets
Flexible and with ability to thrive in a fast-paced environment.
Champion of Product Growth with a deep understanding of the mobile ecosystem
Thorough understanding of mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.

 

Client Description:

Our client is a large technology company based in Redmond, Washington with a mission to empower every person and every organization on the planet to achieve more. They develop computer software, consumer electronics, personal computers, and related services. This company enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Working here, you will be part of a company that values:

  • Innovation
  • Diversity and inclusion
  • Corporate social responsibility
  • AI
  • Trustworthy computing

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.