#163253

BA / Project Manager (Internet Marketing Project Manager)

Location:
Bellevue WA
Job Terms:
Temporary
Start date:
12/17/2020
Posted By:
Luisiana Cruz
Date:
12/17/2020

Job Description:

Job Description 
We are seeking an Internet Marketing Program Manager to help shape and execute our Search Engine Marketing
strategy. You will be responsible for planning, day-to-day operations, reporting, budgeting and optimization of
Paid Search campaigns. Paid Search is an integral part of  broader Performance Marketing organization and
serves as one of the key growth drivers of the business. With unmatched inventory is unique among online
retailers, and with huge scale comes massive marketing investments to connect sellers and buyers. Our mission is to
1) develop efficiencies through continuous testing and scale, 2) mature best practices across markets and 3)
strategically invest in platforms and tools to improve operations. This is a fantastic opportunity for an individual who is
detail-oriented, methodical, takes ownership, can quickly synthesize metrics and enjoys working with others. 
Responsibilities 
Collaborate with business stakeholders to establish clear marketing goals and deliverables 
Work with cross-functional teams to leverage expertise, decipher technical requirements and inform solutions 
Define/manage objectives in a fast paced, ever-changing environment 
Influence campaign strategy – staying aligned and working towards achievable outcomes 
Lead campaign execution, optimization, and ongoing monitoring 
Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement 
Ad hoc issue investigation and quantification of business impact 
Communicate results consistently and clearly 
Contribute to test ideation – hypothesis, measurement, design 
Create and organize regular reporting documents and status updates 
Top 3 Skills 
Data analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization 
Data driven mindset -- Ability to evaluate and optimize marketing campaigns to improve ROI 
Project management -- Experience with planning and leading projects end-to-end 
Requirements 

Request Qualification Form
Bachelor’s degree in business, finance, applied mathematics or related field preferred 
3-5 years professional experience 
General knowledge of Search Engine Marketing 
Ability to conceptualize business problems and solving them through data analysis 
Curious in nature and enjoys sleuthing data to identify insights 
Works well independently while maintaining collaborative relationships with team 
Strong oral and written communication skills – comfortable presenting to groups 
Strong personal work ethic, including personal initiative and ownership 
Ability to manage multiple projects simultaneously and balance priorities 
Experience with SQL and other database management programs 
Working knowledge of analysis techniques -- regression, clustering, prediction 
Hands on experience with R, Scala, Python or equivalent tools (preferred) 
AdWords experience a plus
Required Skills (top 3 to 5/ non-negotiables): What you like to see on resumes? (nice to have)
1. Data analytics -- Strong data mining skills,
proficient with Excel, SQL, adept at data
visualization 

1. Hands on experience with R, Scala, Python or
equivalent tools

2. Data driven mindset -- Ability to evaluate and
optimize marketing campaigns to improve ROI 
2.
3. Project management -- Experience with planning
and leading projects end-to-end

3.
4. Working knowledge of analysis techniques --
regression, clustering, prediction

4.

5. Experience with SQL and other database
management programs