CRM / Digital Marketing Professional

Job Terms:
Start date:
Posted By:
Erica Schmidt

Job Description:

**NOTE: This is a WAH position and candidate can be located remote

Care Marketing is looking for a Digital Marketing/CRM Marketing Professional who can successfully develop member-centric, multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.

Duties will include, but are not limited to:
• Developing consumer-centric marketing strategies that drive engagement

• Managing data-driven member engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging (email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring
• Managing test & learn initiatives to deliver on an integrated member-centric engagement strategy
• Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
• Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs
• Experience optimizing marketing activities by leveraging analytics

• Bachelor’s Degree in Marketing, Marketing with a digital focus, Business Administration or related field
• 5 years of experience in multi-channel integrated marketing strategy and implementation focused on consumer behavior and response conversion
• Prior focus on marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation
• Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
• Experience working with internal and external copywriters, graphic designers, and print/email/telecomm vendors
• Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
• Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
• Experience working with business partners to deliver solutions that meet their needs
• Organized and detail oriented; possessing excellent time management skills
• Excellent communications skills, written and verbal, able to communicate at all levels of the organization

• Prior marketing or industry experience focused on Medicare Members and/or Health and Well-being
• Prior experience working within an advertising or direct marketing agency.
• Ability to thrive in a cross-functional performance marketing environment
• Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a large and complex organizational structure
• Experience with Agile marketing