- Washington, DC
- Job Terms:
- Start date:
- Posted By:
- Amy Izzo
Aquent’s client, one of the largest non-profits in the US, seeks a Digital Marketing Campaign Manager for to support onboarding capaign for new members. The ideal candidate will bring 5+ years of relevant Digital Marketing / PM experience (Social Media / SMS / Web focus).
Location: Due to COVID, this role will start out as work-from-home, however, seeking candidates in the Washington DC market; who can eventually commute to the office once the team returns.
Opportunity: This is a 12-month long opportunity, full time hours.
Pay / Benefits: This is a W2/hourly role (full time hours) with comprehensive benefits offered (https://aquent.com/find-work/talent-benefits), eligible for PAID sick time and PAID holidays.
About the role:
This role will manage marketing, operations and reporting related projects as they relate to the Aquent’s large Non-Profit client’s Member Onboarding journey. Seeking a self-starter who is very comfortable with ambiguity, creating project plans, prioritizing multiple projects.
What you'll do:
Position will manage and execute (with oversight from Onboarding Senior Advisor) on a range of onboarding tactics:
o Assist with execution of Onboarding strategy. Optimizing owned digital and analog tactics and partner with other business units to influence optimizations to tactics/channels.
o Work with Search team to optimize Onboarding SEO, SEM and Site Search. Assess performance on an ongoing basis and make recommendations to improve campaign performance.
o Work with Social team to optimize Onboarding Facebook campaigns. Assess performance on an ongoing basis and make recommendations to improve campaign
performance. Work with internal and external agencies to develop new campaign creative assets. Will interpret campaign results to make optimization recommendations, write test
plans and project briefs.
o Assist with digital Onboarding tactics such as landing page design and optimization, email creation and optimizations, etc.
o Onboarding Response Strategy day-to-day lead. Liaison with internal teams to edit and add answers to Help Channel and Membership FAQs pages, knowledge article updates and Social Response.
o Develop SMS campaign strategy, measurement plan and messaging. Work with SMS team to understand and adhere to system requirements. Partner with internal stakeholders to coordinate messages from groups (e.g. Rewards, etc).
o Support Onboarding Senior Advisor with ad hoc cross enterprise initiatives as requested.
o Write briefs, presentation decks, performance reports, meeting notes, schedule meetings and partner with internal stakeholders as needed, etc
o Provide tactic/channel/program reporting. Includes creating reporting requirements documentation, test plans, requesting and QC of data. Ensure tracking code and data accuracy. Analyze performance metrics for monthly reporting needs for dissemination to internal stakeholders.
o Liaisons with the Voice of the Customer team to collect and address member feedback in all owned and influenced tactics.
o Monitor Foresee feedback and optimize tactics/channels as needed based on feedback.
o Partner with Onboarding Senior Advisor and other internal stakeholders to create Onboarding toolkit (curated research results, metrics and do/don’ts for the audience)
o Create and maintain status reports, project plans that include timelines milestones, schedules, key dates
What you'll need:
o Experienced in operational details of campaign management, e.g. data & technical requirements, reporting processes etc.
o 5+ years of marketing/communications experience in a team-oriented workplace; agency experience and/or management of external vendors desired.
o Must be a self- starter, excellent initiator, communicator and collaborator, with strong organizational skills and ability to meet high standards for quality and accuracy.
o Superior organizational skills, strong interpersonal skills and the ability to understand and manage multiple projects at one time.
o Proficiency in the Microsoft Suite, including Word, Excel and PowerPoint.
o Proactive, thoughtful, self-motivated, detail oriented, organized and able to effectively communicate across multiple business units and stakeholders.
o Ability to critically review and prioritize projects based on business needs.
Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing. The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.
Work here and:
Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforce
Have your voice be heard. Our client prides itself on considering the input of all involved in projects
Work with fellow freelancers who know that they’re working on projects designed for the betterment of communities
Work on national campaigns that are targeted by community
Work with others who are interested in outreach and volunteerism
Our client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.