Content Strategist

New York, NY
Job Terms:
Start date:
Posted By:
Chris Woodbridge

Job Description:

Our large nonprofit Clients'  Media Solutions creative services team is looking for an experienced content strategist to join our native advertising BrandAmp.   The right person is a hybrid content strategist and writer/copyeditor who understands the role of native advertising and how brands can leverage it to build trust, gain audience, and capture new customers. This candidate will help shape our advertising campaigns, concepts, and digital projects from inception with copy and content strategy working with internal and external stakeholders.

Responsibilities Include:
 Support the marketing/sales team in pitches and presentations for content strategy
 Conduct content audits, audience research, category research, and competitive analysis to deliver content strategy that will get to “yes” with our advertisers
 Client-facing role, excellent communication skills are needed to pitch ideas and sell concepts at kick-off, and be able to lead the full development cycle to include developing overarching strategy/themes, thought-starters, develop article outlines that clearly track back to the advertisers’ goals, while using Clients' 50+ best practices
 Responsible for the development and posting of B2B promotions – LinkedIn, media kit site, etc.
 Oversee content development working with writers, copyeditors to ensure that content aligns to outlines, creative briefs, and best practices
 Work with cross-functional teams to establish and articulate internal and external key messages, and ensures that content meets campaign goals.
 Able to write and copyedit pieces when necessary
 Work with designers to align content with UX and campaign strategy ensuring that assets are to specs
 Ability to create action plans from the interpretation of data and analysis
 Key team member in developing and growing our BrandAmp business, but have extensive knowledge and experience with digital marketing

Client Description:

Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing.  The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.

Work here and:

  • Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforce

  • Have your voice be heard. Our client prides itself on considering the input of all involved in projects

  • Work with fellow freelancers who know that they’re working on projects designed for the betterment of communities

  • Work on national campaigns that are targeted by community

  • Work with others who are interested in outreach and volunteerism

Our client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.