#161481

Marketing Manager- Media Planning Strategy - Retail Store Marketing

Location:
Woonsocket, RI
Job Terms:
Temporary
Salary:
competitive hourly + benefits
Start date:
11/30/2020
Posted By:
Jamie Moshier
Date:
10/02/2020

Job Description:

Marketing Manager- Retail Store Marketing

This is a 3 month freelance position to start based remotely due to covid restrictions. This role will be 40 hours/week and fully subsidized benefits are offered. Must have retail store marketing experience.

Working closely with the Sr. Marketing Manager and business partners across the organization, the Marketing Manager will specifically be responsible for the following:

Must have traditinal Media Planning and Strategy experience

Partner with the Sr. Marketing Manager in developing the Marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.

Lead the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include email, paid media, affiliate, social, direct mail, in-store, and more. Must deliver work that is on-time, on-budget, and on-strategy.

Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet deadlines.

Leverage analytics to measure campaign success, and support optimization to deliver desired results.

Apply ‘lessons learned’ and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes.

Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.

Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit.

Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines

Management of marketing budget, including forecasting of projected expenses and margin expenses, and invoice submission and tracking process

Experience
Requirements:

3+ years or greater of marketing or advertising experience with a focus on retail and digital marketing communications.

A thirst for data driven Marketing – where data, technology, and creativity meet.

Prior experience working with an external agency partner – ability to provide strategic direction, feedback and ensure creative is delivered on strategy

Campaign and organizational skills with a proven ability to manage multiple projects concurrently.

Enjoys managing projects in an environment where priorities can change quickly.

Communicate effectively at all levels, across departments, and with Business Partners.

Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others.

Decisive and effective problem-solving ability with an understanding of how to effectively escalate problems or concerns to management.

Exposure to multiple marketing channels and vehicles, including digital marketing channels and assets (landing page, site assets, etc).

Ability to work well within a team setting.

Strong attention to detail and process.

Experience with PowerPoint, Excel, Outlook, Word and proficiency in Excel

Position Summary
At client, millions of times a day, we are helping people on their path to better health – from advising on prescriptions to helping manage chronic and specialty conditions. Because we are present in so many moments, big and small, we have an active role in shaping the future of health care.

To further innovate and enable our critical role, we have many products and services offerings to attract and retain pharmacy customers. We are focused on providing patients with customer-centric tools to help people on their path to better health and enable experiences that make it easier to manage their medication needs. The company is committed to innovation and creating unmatched consumer experiences, both online and in our stores.

You’ll be joining a best in class marketing team that is focused on ways to innovate and drive patients to select client for their health care needs. The Manager of Pharmacy Marketing will be responsible for supporting prescription growth as well as driving adoption for services that will make it easier for patients to take, afford and get their medications. This role will also play a critical role in engaging patients with our flu and immunization programs.

Education
• Degree Required (Business, Marketing preferred)
• Experience in retail marketing
• Experience working on fully integrated marketing campaigns

Woonsocket, RI

 

Client Description:

This Client:

  • Is considered by Fast Company to be amongst the most innovative companies
  • Is listed by Forbes as one of the world’s most admired companies
  • Makes it their mission to guide people toward better health
  • This includes altering the products they offer at retail to more health-conscious offerings!

Our client has recently made a move toward a major merger, which means this is a great time to get involved! Two big industry brands coming together.

Working here gets you into a fast-paced environment, with tons of cross-functional working relationships. You’d have exposure to a number of teams related to any project you’re working on, and we sometimes see freelancers convert to permanent employees on teams they’ve had the opportunity to interact with. This is definitely a standout opportunity!

WHY YOU WANT TO WORK THROUGH AQUENT:

  • We care about your CAREER GOALS.
  • We offer resume & portfolio review + interview prep. You'll feel set for success!
  • Learn for free: https://thegymnasium.com/
  • Who is AQUENT: www.youtube.com/watch?v=5z-n8nfytuM
  • Pay it forward: https://aquent.com/rewards/

Working with AQUENT gets you access to some pretty cool things, including:

  • Subsidized (up to 85%) of your health, vision and dental benefits
  • Access to Fidelity 401(k) and FSA Program
  • Direct deposit for your weekly paycheck
  • Check our Benefits out.