- New York, NY
- Job Terms:
- Start date:
- Posted By:
- Amy Izzo
Benefits: You'll have access to Aquent's comprehensive talent benefits, including platinum level Cigna healthcare and dental plans, 401K, and paid sick time; initially runs through EOY 2020, with potential to extend beyond that timeframe.
Aquent's client, a large multi-national services company headquartered in NYC, seeks an International Customer Marketing Strategist to join the client's International Customer Marketing Central Team. In this role, you will be responsible for developing the strategy around Customer Experience and Growth/Retention of our Customer base in International markets. You will work on multiple projects simultaneously and across several time zones and functional teams in order to implement these strategies and enhance the overall experience of small, medium and large GCS clients in International markets.
This is a long-term open-ended opportunity through Aquent, W2, full time hours.
This position will be responsible for:
*Designing the strategy around Customer Experience (E2E Journeys) for key Customer personas (Decision Makers, Program Administrators, Card members) in order to enhance their day-to-day interaction with GCS in International markets
*Rolling out and leveraging Marketing automation, Customer Treatment and other capabilities in order to optimize and standardize the experience of our Customers in International markets
*Setting up growth strategies based on Behavioral analytics in order to identify and leverage opportunities to increase our share of wallet within specific segments of our Customer base
*Optimizing Early Tenure journey for critical first 12 months lifecycle for different customer segments (Small, Middle, Large market)
*Partnering with Global Product Management in order to optimize the go to market strategy of new products & digital capabilities in International markets
*Identifying, sharing and facilitating the implementation of Customer Marketing best practices across all regions in International (EMEA, JAPA, LACC)
This role will have E2E visibility of the Customer lifecycle and will leverage our global resources to optimize the way we orchestrate the customer experience while we drive value and increase SoW from customer on-boarding to pre-attrition.
This role will work closely with the Customer / Integrated Marketing teams across International, as well as with several other stakeholders across GCS such as Global Service Network (GSN), Enterprise Data & Analytics (EDA), Sales and Account Development, Global Product Management, New Product Development and Operations (GPD&O), Technology, Data Strategies and Insights (DS&I), Risk and Information Management (RIM), and Field Enablement.
*Bachelor degree in marketing, international marketing, business administration, or similar careers (MBA is a plus)
*Significant experience in marketing and project management (including all aspects of project management and execution), and a well-established and proven track record developing and implementing strategies in International markets
*Global International Experience and familiarity connecting the dots between the US, EMEA, JAPA and LACC
Small Business and Commercial marketing background
*Credit Card Marketing experience is a PLUS
*Exceptional verbal and written communication skills
*Strong Interpersonal/influence management skills with the ability to work across different executive levels, diverse functions and multiple cultures
*Competent and proficient understanding of business solutions, such as Document Management, CRMs, Business Web Technology etc.
*Strong familiarity with coordinating resources and timetables with user departments, data centers, and general rollout of information technologies.
*Strong ability to drive results and winning strategies; not afraid to challenge the status quo
*Ability to operate independently and proactively