Email Marketing Automation Specialist

Birmingham, AL
Job Terms:
Start date:
Posted By:
Michelle Yelverton

Job Description:

We are seeking an Email Marketing Specialist for a long term remote opportunity with one of our energy clients.

Must have Eloqua (Oracle cloud) experience. *Candidates WITHOUT Eloqua experience will not be considered.
Will work closely with the marketing data analyst to pull customer list segmentations across all businesses and deploy emails
30-40 hrs/week
Fully remote and candidate must be in eastern, central or mountain time.

Job description:
• Manage execution of data-driven campaigns partnering with internal stakeholders to ensure business objectives are met.
• Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization.
• Draft creative briefs for each campaign, ensuring stories are told in a compelling manner using static and dynamic content.
• Manage targeting and segmentation for each campaign.
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs.
• Monitor daily program automations and data processes; troubleshooting when necessary.

• 2+ years of email marketing experience, executing and managing campaigns.
• Knowledge of email industry best practices for email creative and templates.
• Some experience using data to define targeting rules, and develop personalized tactics (leveraging dynamic content).
• Exceptional written and verbal communication skills to clearly articulate ideas and present results.
• Experience working with various ESPs.
• Solid project management skills to manage multiple priorities and deadlines.
Additional Job Details
*Experience with various email services a plus