Marketing Specialist

Sacramento, CA
Job Terms:
Start date:
Posted By:
Erica Schmidt

Job Description:

Our healthcare client is looking for a Marketing Specialist to join their team. This role will be remote until the offices reopen in Sacramento or LA. 

 Drives implementation of member retention marketing programs via email and direct mail.
 Ensures retention marketing programs reinforce brand value during annual renewal and life change transitions
 Supports creation of regulated marketing materials required annually across all LOBs (pre-enrollment and renewal materials)
 Leverages prior experience in direct mail / print marketing when executing retention marketing programs
 Works with Marketing Retention Manager to develop insights into underlying retention drivers, trends and forecasts
 Communicates complex subjects in clear, simple terms; and incorporate Health Literacy Mandate (HLM) requirements
 Coordinate with external vendors used to execute retention programs

Required Skills:

  • Requires college degree in Marketing or related field.
  • Requires knowledge of print fulfillment and email marketing
  • Strong verbal and written communication skills and adept at building collaborative relationships with partners
  • Strong project management skills with attention to detail organization and ability to juggle multiple projects with little direction
  • Demonstrated experience managing/ influencing stakeholders
  • Ability to communicate complex subjects in clear, simple

What you like to see on resumes? (nice to have)

  • Previous health plan or provider experience a plus
  • Print Production experience a plus
  • Digital Marketing experience a plus