#158278

SEO Strategist

Location:
Washington, DC
Job Terms:
Temporary
Salary:
$43/hr
Start date:
05/04/2020
Date:
04/17/2020

Job Description:

Our large non-profit in Washington, DC is looking for a full-time SEO Strategist for a long term role onsite in DC.

MUST HAVE a strong organic search history and be able to create/ implement strategies to improve search ranking for highly competitive keywords.

Establish product, service and product development priorities based on projected results considering overall short and long term returns against the assets and resources expended. Work closely with other departments to ensure Marketing priorities are consistent with the strategic plan and activities match established and agreed to priorities; Conduct customer and competitive research to ensure that the company is providing its customers with the products, technical support and services they desire at prices that generate the greatest total dollar return to the Company across its total product line. Research to identify new product and services opportunities that match our core competencies; Develop and provide marketing materials to support all product and service sales efforts including those of our sister companies and distributors. Support internal communications, marketing, training, motivational and incentive development efforts; Identify and implement procedures and systems to ensure the Company’s marketing support functions are consistent and as efficient as possible while meeting internal and external customer needs.

This individual must be strategic, analytical, organized, and efficient – often managing multiple SEO projects and priorities at one time. Mastery of SEO best practices, and proficient in technical SEO initiatives. Expert user of SEO software without a dependency (Conductor Searchlight, Google Search Console, Screaming Frog, and SEMRush). Strong proficiency with web analytics tools (Adobe Analytics) and a strategic thinker. Track record for delivering projects and completing tasks on time. Solid understanding of online marketing reporting and quantitative analysis. Excellent written/verbal communication and interpersonal skills: enthusiastic, team player, professional, well organized, self-starter, serious commitment to hard work.

Primary Duties and Responsibilities:
• Contribute to the achievement of established department goals and objectives and adheres to department policies, procedures, quality standards and safety standards.
• Develop, manage and implement holistic SEO strategies.
• Improve traffic and search ranking for priority keywords for 15 marketing channels.
• Partner with developers and content specialists to promote SEO best practices.
• Pro-actively analyze SEO performance and conducts ongoing technical audits, identifies technical limitations, analyzes site health and recommend and implement strategies.
Identifies opportunities and analyze key performance indicators in the marketplace to improve search visibility, and consistently improve engagement resulting in qualified traffic through organic search.
• Analyzes, strategizes, implements, monitors, and report ongoing SEO efforts to stakeholders on ensuring that business goals are met.
• Leverage dashboard data and reports to evaluate the degree of success of SEO efforts to develop and recommend SEO initiatives and campaigns.
• Execute tests, collect and analyze data and results, identify trends and insights in order to create monthly, quarterly and yearly SEO strategies.

Professional Competencies:
• Ability to foster strong business relationships at various levels.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

Qualifications:
• 5+ years of leading SEO initiatives and strategies including experience in the execution of SEO recommendations with a proven track record of results.
• Sound business acumen, financial analysis skills, strategic skills and common sense.
• Demonstrated knowledge in analyzing and interpreting complex data.
• Proficient and superior skill sets with: Excel, • PowerPoint, Word and Outlook.
• Proven ability to manage projects to successful completion, multi-task and work within deadlines.
• Can lead as well as function as part of a team.
• Able to perform in depth keyword research and industry research.
• Full understanding of Google Trends and how to leverage for search.
• Determine scope of new SEO projects in coordination with business objectives to optimize existing content and uncover new opportunities.
• Ability to perform content gap analysis and create recommendations in coordination with elements and structure of websites and web pages.
• Core skill to provide recommendations and execute/manage strategies for SEO goals – general and keyword specific.
• Core skill to implement and administer SEO functional requirements for XML sitemaps (video, news, and standard), robots.txt, canonicals, taxonomy, and schema).
• Core skill to monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Local, Universal, Voice, Image.
• Core skill to monitor, analyze, and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
• Core skill to understand the integration opportunities between organic and paid search.
• Core skill to provide oversight and serve as quality control when working with various stakeholders.
• Create and optimize local map listings on Google My Business and citations.
• Work with the management team to ensure SEO best practices are properly implemented.
• Define requirements, tasks, acceptance criteria and resources associated to SEO strategy.
• Keep pace with SEO, search engine and internet marketing industry trends and development. 

Ideal Candidate:
• Experienced leading successful online marketing campaigns for businesses.
• Conductor certified.
• SEMrush certified.
• Strong knowledge of Google Search Console.
• Strong knowledge of Bing Webmaster Tools.
• Strong leadership skills and enthusiasm.
• Excellent verbal and written communication skills.
• Mastery of Local Search.
• Mastery of Image Search.
• Mastery of Video Search.
• Understanding of the key principles of Voice Search.
• Experience with Site-Search strategy.
• The ability to fill in for Paid Search strategically in an emergency.
• Able to innovate and develop new search strategies, techniques, and methods.
• Experienced with WordPress and Content • Management Systems.
• Strong knowledge of search engine guidelines, algorithms and current ranking factors.
• Strong understanding of Google Webmaster Guidelines.
• Passion for SEO and overall search marketing.
• High levels of integrity, autonomy, and self-motivation.
• Ability to clearly and effectively articulate thoughts and points.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Outstanding ability to think creatively, strategically and identify and resolve problems.

Client Description:

Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing.  The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.

Work here and:

  • Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforce

  • Have your voice be heard. Our client prides itself on considering the input of all involved in projects

  • Work with fellow freelancers who know that they’re working on projects designed for the betterment of communities

  • Work on national campaigns that are targeted by community

  • Work with others who are interested in outreach and volunteerism

Our client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.

Requirements:

Backround checks required