Digital Experience & Optimization Manager

Washington, DC
Job Terms:
Start date:
Posted By:
Alicia Capobianco

Job Description:

Our large non-profit client located in DC is seeking a Digital Optimization Specialist for a long term contract assignment. 

This role will eventually be onsite and full-time. 

Do to the recent events please keep these details in mind when considering a role:

  • Are you still able to potentially work onsite for training? (if needed)
  • Could you start earlier than the offered start date, if needed?
  • Are you able to come onsite prior to the start date to obtain and set up with a laptop?
  • Do you have internet access and the ability to work from home?
  • Will you agree to - if you are ill, a family member is ill or if you have been exposed to the virus - to stay home?


Experience with testing on landing pages 

Adobe test and target experience

Experience with optimizely to test different landing pages 

Working with lead generation  - working with providers

Developing landing pages for campaigns and understand how they come in through the system

Min 5 years digital experience. 

Digital Experience & Optimization Manager 

This position is responsible for improving the digital experience for members/prospects joining or renewing digitally via many paid channels including email.  Improved user experience results in higher rates of conversion, as more users complete their online transaction.  As the digital marketing industry is becoming increasingly competitive (i.e. expensive), improving conversion is critical to continue growing digital as a channel for both acquiring and renewing members.   

This role will be responsible for the design, execution, and measurement of digital experiments. This includes A/B and multivariate tests, which improve experience and conversion of prospects/members visiting .ORG to join via desktop and mobile devices. This role is responsible for understanding user behavior and developing solutions to simplify the front-end experience while working with IT and Digital Operations on the technologies to allow for a faster, simpler, and less error-prone experience when joining/renewing online. 

The Digital Experience & Optimization Manager will play a critical role in achieving a goal of significantly increasing the share of memberships acquired and renewed through digital media. This role supports the development, execution, and measurement of  the clients optimization roadmap to increase conversion rates for membership. This includes the testing and optimization of landing pages, join and renew forms, and the experience on digital properties – to the end of increasing conversions.

Responsibilities include:
1. Manage execution of tests to optimize a prospective member’s digital experience from paid campaigns – including Lead generation emails, paid search, display and social marketing – to increase membership conversion.
2. Manage execution of tests to optimize join and renew forms on the website to increase membership conversion. 
3. Responsible for analytical assessment and reporting of testing and optimization, as well as determining new analytical needs, working with clients Data Analytics and Performance Management team, including reporting from Adobe Test & Target, Analytics, DoubleClick and BI platforms.
4. Responsible for monitoring and managing throughput of transaction forms to troubleshoot identified issues.
5. Work through membership pod to manage development workflow and ensure the timely execution of digital marketing assets (including landing pages and join/renew forms).
6. Develop and maintain best practices guide for digital experience including messaging, creative and prospect/member flow. 


Education, experience required:

Experience with testing on landing pages 

Adobe test and target exp

Exp with optimizely to test different landing pages 

Working with lead generation  - working with providers

Developing landing pages for campaigns and understand how they come in through the system

Min 5 years digital experience. 



▪ College degree and at least 5+ years of digital marketing experience, driving sales or conversions.
▪ Experience and knowledge of multivariate testing of landing pages, web page, preferably utilizing digital tools such as Adobe Test & Target, Optimizely, VWO, Google Experiments, etc.
▪ Proficiency with web analytics platforms such as Adobe Analytics (Omniture), Google Analytics, etc.
▪ Excellent project management and organizational skills and comfortable with working in a matrix management structure.
▪ Excellent communication skills and demonstrated ability to coalesce teams towards achieving stated goals.  
▪ Experience in managing website development and content creation using a CMS tool (Content Management System).  Basic or intermediate knowledge of design programs preferred.
▪ Familiarity with quantitative analysis skills including experimental designs and understanding of trending and forecasting.
▪ Good oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs’ operational status, achievement and performance.
▪ Demonstrated efficiency and creativity in budget and resource management.
▪ UX experience required.

Client Description:

Our client is one of the largest non-profits in the US, with a very user-centric vision and a strong social mission. This organization dedicates its efforts on increasing membership with a strong focus digitally, via social media, and digital marketing.  The vibe is collaborative, fast-paced, and overall, passionate. The people who work here live and breathe the organization’s mission of enhancing the quality of life, and championing social change.

Work here and:

  • Help target memberships now and into the future to develop products specifically targeted to those relatively new to the workforce

  • Have your voice be heard. Our client prides itself on considering the input of all involved in projects

  • Work with fellow freelancers who know that they’re working on projects designed for the betterment of communities

  • Work on national campaigns that are targeted by community

  • Work with others who are interested in outreach and volunteerism

Our client has made customer engagement a priority and is interested in all candidates who are passionate about it as well.


Background checks required