Market Researcher (Digital Media Experience Required)

Universal City, CA
Job Terms:
Start date:
Posted By:
Katie Denfeld

Job Description:

Aquent's client is nationwide leader in Media & Entertainment, and their Insights & Measurements (I&M) division is in need of a strong Research Manager to join the team! 

This person will have outstanding communication and presentation skills to report findings, engage with clients and across I&M teams to identify ways to measure efficacy of media spend, and proactively influence change within the organization.

Day to Day:

  • Develop a deep understanding of program performance and consumer viewing behavior that illustrates the value of the ad environment
  • Partner with key stakeholders in integrated and trade marketing to identify and develop positioning around sales opportunities 
  • Work with counterparts on the brand, program and digital teams to leverage internal knowledge and insights for sales purposes 
  • Support the development of research-based strategies for expanding commercial innovation across all platforms

Skills Needed:

  • 3+ years’ experience in TV and/or Digital media research at a media brand, publisher, agency or supplier
  • Good understanding and high interest in the media marketplace, trends and popular culture
  • Proficiency in TV and Digital measurement and analytics tools, and other syndicated research tools (Nielsen - NPower, AdIntel, Lake 5, comScore MediaMetrix and XMedia, and Adobe Analytics)
  • Proficiency in social media measurement platforms (ListenFirst, Nielsen Social, Shareablee, Canvs, Facebook/Instagram Insights, Twitter Analytics and/or Snap Analytics)

Extra Skills that'll Help:

  • Familiarity with DOMO and Tableau tools