#157156

Digital Campaign Specialist

Location:
Remote
Job Terms:
Temporary
Salary:
W2, Hourly, Depends on Experience
Start date:
TBD
Posted By:
Christina Clark
Date:
02/26/2020

Job Description:

With the news of COVID19 spreading, Aquent is committed to ensuring the safety and well being of our employees. This includes providing technology to support video interviews, resources and support for employees to work from home successfully, and fully covered healthcare for eligible employees.

Our Fortune 100 Healthcare client is searching for a Digital Campaign Specialist to develop and execute multi-step automated email marketing campaigns across the corporation utilizing the Oracle Eloqua platform or Salesforce Marketing Cloud platforms. The production-orientated role is responsible for guiding and creating the operational campaign pages, email automation flow and positioning of assets that support the delivery of email campaigns. The role requires marketing automation skills. Operational knowledge of Eloqua or Salesforce Marketing Cloud is required.  Eloqua and Salesforce.com integration experience is preferred.

The candidate must be able to multitask including managing several integrated marketing campaigns simultaneously. Beyond cross organizational email campaign execution, the role will focus on operational campaign quality control insuring the collection of metrics. Knowledge of web technology and landing page utilization will assist in successful projects. A solid understanding of online marketing technologies, channel use, landing page best practices and content use is required.

The successful candidate must be energetic and a collaborative team player with the ability to influence others. Strong organizational skills are critical along with an open minded approach to challenging the status quo. You must be able to work with highly ambiguous problems taking responsibility to find a realistic path to a solution. The position interfaces with members of the Marketing Communications and Marketing teams as well as individual project stakeholders.

Key Responsibilities:

  • Collaborate with our internal creative services agency, marketing communications strategists and lead nurturing teams to guide them on measurable processes within the integrated sales-marketing funnel. 
  • Support marketing in setting up and maintaining a quality architecture for email campaigns.
  • Develop ongoing marketing automation campaigns to manage all stages of lead/contact nurturing development.
  • Audit operational and planned campaign plans to ensure market readiness and quality assurance.
  • Frame options related to business issues and independently develop recommended solutions
  • Manage contact segmentation lists and reporting according to compliance requirements and stakeholder requirements.
  • Follow, enhance and maintain user documentation, corporate security requirements, password authorizations and training materials.
  • General HTML coding familiarity.
  • Demonstrated flexibility and decision making skills under pressure.
  • Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment that maximize the benefit of the automation tools.

 

 

Client Description:

Our national insurance industry client practices what it preaches, and has a strong health and wellness focus as part of their company culture. As a part of their organization, even as a freelancer, you can expect to be included in that culture!

What else can you expect from this organization?

  • As a congenial and collaborative culture, they’ll welcome you as an equal contributor, and value your opinion when it comes to creative and marketing project creation and delivery.

  • They’re fully committed to an Agile environment, adopting and utilizing standard Agile practices daily.

  • These folks are committed to getting it right, and as such, are quite focused on metrics and ROI. “Measure twice, cut once” is a common phrase that could possibly apply to their project teams. That’s why they value candidates with previous knowledge and experience in designing & managing to drive metrics, and have a keen eye for those with insurance industry experience.

    • Prior knowledge of and familiarity with industry acronyms is a plus.

  • This is very much a matrixed organization, so bring your A-game and communication skills! You’ll be networking with any number of stakeholders related to your creative and marketing projects.

  • Being a larger corporation, the meeting schedule is sometimes heavy. With a strong ability to stay organized and focused on your deliverable, you’ll thrive here!

Certain locations benefit from on-site fitness center facilities, Starbucks, and free parking. Our advice? Bring your walking shoes! Your day has a built in mini-workout. Parking in the CT facility tends to be a bit of a walk from the (very large!) main building, but that will make your fitness tracker happy!

Benefits for Consultants

Aquent talent are eligible for a generous health-and-wellness package.

Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks

Requirements:

Ideal candidates will offer:

  • Bachelors Degree and/or 3-5+ years of marketing experience in large Corporate enterprises
  • 5 years direct email marketing and compliance experience
  • 5 years metrics analysis and reporting
  • 5 years experience with marketing automation and operational analysis
  • Experience with HTML
  • Experience integrating Eloqua and SFDC
  • Experience with marketing automation technologies for multi-step marketing campaigns
  • The ability to learn and deploy changing technologies quickly
  • Demonstrated communication (verbal and written) skills, analytical, problem solving and teamwork skills

Successful candidates will be required to pass a drug test and background check prior to starting.