SEO Specialist / Strategist

Job Terms:
competitive hourly + benefits
Start date:
Posted By:
Jamie Moshier

Job Description:

Our client is looking for looking for a passionate, bright and energetic digital candidate to join the digital platforms team arm responsible for Google Search strategy across this beauty groups portfolio.
The role works within the Search Optimization and Marketing team and will have a primary focus on SEO strategy. This involves running keyword research, providing search insights to brands, supporting all onsite initiatives through an SEO lense and updating micro-content across the sites.
Candidate must be outgoing, have strong analytical, writing and research skills, ability to multi-task in a fast-paced environment and manage internal and external resources to successfully bring projects to life. Strong emphasis is placed on attention to detail, accuracy, efficiency, curiosity and interest to discover valuable insights.
Overall Responsibilities
Key Requirements:
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically , and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization with Google analytics, Brightedge, ScreamingFrog, Moz, SEMRush,
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills
• Reviewing and analyzing luxe sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful page titles and meta descriptions with strong call to actions to acquire and convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs and websites
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines
• Beauty experience a PLUS!