Digital Marketing Consultant

Alpharetta, GA
Job Terms:
Start date:
Posted By:
Scott Toohill

Job Description:

Aquent's client, a leading technology & media conglomerate, is looking for a new Digital Marketing Consultant to join their team! This person will be responsible for managing the company's digital CRM programs. The new Consultant will be assisting in all activities related to campaign development & deployment – including the strategic, tactical and support functions.

Day to Day:

  • Project manage targeted digital campaigns designed to support corporate objectives, generate revenue and reduce churn
  • Create and execute strategic marketing campaigns using tactics that include email, direct mail, Push and EMS messaging
  • Help the team deliver insight and research for optimizing communication programs; customer journey mapping, cross-sell campaign strategies, personalization, and A/B testing
  • Utilize campaign results, analytics and direct marketing best practices to optimize communications for key performance metrics

Skills Needed:

  • Two or more years of relevant work experience managing digital CRM programs with multiple tactics (DM, EM, Push, EMS)
  • Experience building customer communications programs with multiple data sources
  • Experience with commercial marketing tools (e.g. Adobe Campaign, Responsys, etc.)\

Extra Skills Preferred:

  • Experience in credit card marketing and loyalty marketing
  • Experience in synthesizing and interpreting data and customer insights into successful marketing strategies
  • Strategy and analytics skills with an advanced understanding of success metrics
  • Understanding of project management tools (e.g. JIRA) and email delivery tools