Acquisition Direct Marketing Consultant

Nashville, TN
Job Terms:
W2, Hourly - depends on experience
Start date:
Posted By:
Kimberley Strayer

Job Description:

Our client is seeking an Acquisition Direct Marketing Consultant to support development and execution of direct mail and email Medicare Advantage acquisition marketing. Campaigns include consumer prospect targeting and customer cross-sell/upsell marketing. The position includes campaign management from start to finish and related budget management. This position receives a moderate level of guidance and direction. This position will develop relationships with key business partners and manage approvals from business unit up to manager level.

Key Responsibilities

o   Manage direct mail and email, and other media type materials/campaigns as needed:

-  Develop and execute campaigns.

-  Material content and data review, for benefits, production and market applicable accuracy.

-  Proofing to ensure that multiple versions of these materials are accurate and reflect the correct regional variations per market based on source information.

-  Proofing for content and compliance accuracy.

o   Develop regional variation source document for variations per creative and market.

o   Competitor research and documentation.

o   Marketing data ordering, research and management as needed.

o   Works with Accounts Payable and Marketing Finance to submit and generate purchase orders and manage budget reconciliation.

o   Facilitate opt-out documentation for Acquisition Marketing and research as needed.

o   Manage archiving and material retention process along with the Marketing Oversight team. 

o   Manages relationship and established processes with key internal Marketing resources as well as Marketing Finance, Accounts Payable, Marketing Oversight, Digital Marketing Team, Compliance, Creative and Analytics Teams.

o   Works with external data and creative agencies.

o   Knows and follows compliance guidelines outlined and updated each year by CMS. This includes, but is not limited to, corporate compliance and privacy guidelines. Files materials with the internal compliance team for CMS filing.

o   Acquisition Marketing returned mail processing.

Client Description:

Our national insurance industry client practices what it preaches, and has a strong health and wellness focus as part of their company culture. As a part of their organization, even as a freelancer, you can expect to be included in that culture!

What else can you expect from this organization?

  • As a congenial and collaborative culture, they’ll welcome you as an equal contributor, and value your opinion when it comes to creative and marketing project creation and delivery.

  • They’re fully committed to an Agile environment, adopting and utilizing standard Agile practices daily.

  • These folks are committed to getting it right, and as such, are quite focused on metrics and ROI. “Measure twice, cut once” is a common phrase that could possibly apply to their project teams. That’s why they value candidates with previous knowledge and experience in designing & managing to drive metrics, and have a keen eye for those with insurance industry experience.

    • Prior knowledge of and familiarity with industry acronyms is a plus.

  • This is very much a matrixed organization, so bring your A-game and communication skills! You’ll be networking with any number of stakeholders related to your creative and marketing projects.

  • Being a larger corporation, the meeting schedule is sometimes heavy. With a strong ability to stay organized and focused on your deliverable, you’ll thrive here!

Certain locations benefit from on-site fitness center facilities, Starbucks, and free parking. Our advice? Bring your walking shoes! Your day has a built in mini-workout. Parking in the CT facility tends to be a bit of a walk from the (very large!) main building, but that will make your fitness tracker happy!

Benefits for Consultants

Aquent talent are eligible for a generous health-and-wellness package.

Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks


Desired Candidates will bring:

  •    Bachelor’s degree or equivalent  
  •    Health care marketing experience preferred. 
  •    Experience working within regulatory guidelines distributed by national regulatory agency.
  •    Experience in proofing data-intensive communications and materials
  •    Must be able to build internal relationships and work with external vendors as needed.
  •    Ability to work on multiple projects with fast deadlines with quality and accuracy.
  •    Ability to work independently as well as a team player on multiple projects.

Successful candidates will need to pass a drug test and background check prior to starting.