Marketing Analyst / Project Manager

Washington DC
Job Terms:
Start date:
Posted By:
Sara El-Shami

Job Description:

Aquent is looking for a Marketing Analyst/Project Manager for our client in Washington DC. This is a full time, onsite, 12-month assignment with full benefits - medical, dental, 401K. Must have a strong background in project management and analytics, specifically Adobe Analytics experience and excel. This person will support the web analytics efforts for the client website, as well as tracking, data collection, reporting and performance analyses across offline and online marketing channels and website performance reporting.

Key Responsibilities:

1. Project Manager
a. Manage all operational, ad hoc and ongoing reporting deliverables
2. Digital Campaign Tracking Campaign ID Creation & Management
a. Generate unique campaign source/tracking codes
b. Create campaign IDs based on campaign requirements/details + source code
c. Maintain all campaign IDs for back-end reporting by campaign and channel
3. Ad hoc Analytics Request Fulfillment
a. Process and pull data ad hoc to support Marketing teams
b. Learn/refine ability to present said data so insights/learnings are actionable
4. Ad Hoc Data Classification Updates &/or Creating New
5. Report Generation in Being Developed Online Tracking & Reporting Tool
6. Facilitate Data Collection, Processing & Upload for Reporting Requirements
a. Process data from internal & external stakeholders for database upload and report generation
7. Cross-Channel Campaign Tracking Planning, Implementation & Quality Control
a. Offline & online campaign-level source/tracking code requests for back-end campaign attribution and reporting
b. Online digital campaign ID creation & pre-launch QC for ensuring correct in-market implementation and back-end analyses
8. Ad-hoc Data Requests Fulfillment
b. Adobe Analytics
9. Dashboard Generation
a. Excel-hosted
6. Trend & Campaign Analyses for Program Optimization
7. Report Generation in Being Developed Online Tracking & Reporting Tool
8. Ad Hoc Data Classification Updates &/or Creating New

Skills: Excel (proficient, advanced ideal); 1-2 Years Adobe/Omniture (preferred); SQL (ideal, not required); PowerPoint (proficient) ; Project management experience (ideal)