CRM / Web Production Coordinator

Job Terms:
Start date:
Posted By:
Christie Bridges

Job Description:

The Web Producer & CRM will own and manage all content updates (both copy and visual) on the ecommerce site as well as all CRM activities for this major beauty brand. The individual will be responsible for maintaining the Website’s content as it pertains to implementing SEO best practices, merchandising base and new products across category and product detail pages, and creating seamless user experiences. The individual will also be responsible for managing the email calendar, owning the relationship with the CRM agency, trafficking assets for newsletters and executing sweepstakes/giveaways.

• Manage daily Web production tasks for .com, working with Director, Platform & CRM on brand US
• Ensure category, subcategory, and individual PDPs are updated with the latest products/messaging, collaborating with Digital to update tips & trends content, implementing new landing pages through Wyng, store locator, etc.)
• Work with Director, Digital Platforms & CRM to implement UX/UI and SEO strategies on .com
• Collaborate with CRM agency to set up, test and deploy email marketing campaigns through Salesforce Market Cloud application
• Manage email marketing calendar, traffic assets and project manage the complete approval process
• Support CRM Director in developing and reporting on results of email marketing campaigns
• Execute email acquisition and data activation campaigns in collaboration with the CRM Director
• Perform basic project management and have strong communication skills
• Maintain positive relationships within team and across broader team

Required Skills
• Bachelor’s degree
• Familiarity with email applications (Exact Target, Experian Cheetahmail, Responsys, etc.)
• Familiarity with Content Management Systems and platforms (Sitecore) is preferred
• Strong oral and written communication skills
• Excellent organizational and prioritization skills
• Keen attention to detail
• Exceptional work ethic, ability to perform under pressure and meet deadlines, and demonstrates enthusiasm towards colleagues