Senior Multicultural Marketing Manager

Los Angeles, CA
Start date:
Posted By:
Scott Toohill

Job Description:

Aquent's client, a leader in the Electronics & Media industry, is looking for a new Senior Multicultural Markerting Manager to join their team! This person will primarily require the development of multicultural (Hispanic and African-American) marketing strategies and marketing campaigns from concept to execution across multiple projects.

Day to Day Responsibilities:

  •  Lead the development of the Multicultural Marketing Playbook and all marketing launch preparation.
  • Input on Business results {revenue, profit and market share growth}, brand KPI improvement and course correction plans in support of Mobile Marketing team where necessary for our Multicultural segments.
  • Conduct multicultural marketing brand health & competitive assessments and develop a routine forum for sharing with internal stakeholders.
  • Analyze and triangulate data from owner profiles, consumer segmentation and syndicated data to provide target market recommendations in partnership with agencies.

Skills Needed for the Job:

  • Bachelor's Degree
  • Previous consumer marketing experience including strategy, brief writing, creative evaluation and feedback, through the line production, inter- and post-campaign analysis and optimization.
  • Brand marketing fundamentals (consumer/shopper, equity/products, go to market) and in particular, the ability to identify and translate specific consumer and shopper insights, and broader category insights, into a single-minded strategy and action plan that deliver on specific growth objectives and goals.
  • Experiencing working with marketing agencies to deliver integrated marketing plans, initiatives and promotions.