#155476

Sr Manager, Digital Marketing- B2B

Location:
El Segundo, CA
Job Terms:
Permanent
Salary:
DOE
Start date:
03/10/2020
Posted By:
Debra Powell
Date:
01/06/2020

Job Description:

Sr Manager, Digital Marketing

This is a full-time permanent/direct hire position, on-site in Los Angeles.

This Sr Manager Digital Marketing will create, oversee and optimize the Social Media and Digital campaigns for our client, a global medical device company.

B2B experience required 

7+ years digital marketing experience and minimum of 3-4 years social media marketing experience required

Pharma, medical device, healthcare or biotech experience preferred.

  • Develop, drive and support the creation and implementation of digital campaigns through traditional website development, SEO, SEM, social media and other emerging or relevant digital channels ensuring a smooth operation for all digital tools and applications
  • Analyze SEO and marketing metrics
  • Update U.S. web pages with U.S. specific marketing messaging in alignment with marketing management.  Generate innovative ideas to increase U.S. web traffic
  • Champion and amplify the company story across social media channels
  • Develop social media campaigns and community management strategies and execute on them
  • Create and source visual content in conjunction with agency and marketing communications team (photo, video, gifs) while ensuring brand consistency and compliance
  • Use channel insights to develop and refine content strategy
  • Manage weekly / monthly content calendars
  • Track key performance metrics and report on them monthly
  • Interpret social media insights using social listening tools to maximize engagement and make data-backed recommendations
  • Proactively identify opportunities to communicate stories of interest from across the company or industry on social channels
  • Keep ahead of and communicate industry specific social media trends
  • Directly manage 1 employee
  • Manage day to day relationship with the outside advertising agency
  • Interface with marketing communications team locally and social media manager globally.
  • Awareness of regulatory landscape globally and provide appropriate guidance for the development of digital initiatives
  • Optimize campaigns and funnels to maximize efficiency and performance of key metrics
  • Develop and publish analytics and dashboard to measure effectiveness of digital campaigns

 

Requirements:

  • Bachelor's degree or equivalent experience
  • 8-10 years of social media experience managing multiple products, ideally within the healthcare, medical device industry understanding FDA social media guidance or B2B experience.
  • Experience developing innovative ideas, viral B2B social media campaigns and content that resonates for channels including Instagram, Facebook, Twitter, YouTube, and LinkedIn
  • Strong understanding and skill with paid social
  • Strong writing and editorial skills
  • Strong analytical skills and proven record of measuring and analyzing results.  Ability to set up reporting metrics and report on them monthly. 
  • Quick learner with good judgment who can be nimble and work independently while ensuring strong communication locally and globally.
  • Resourceful in gathering information from across the organization and working with varying stakeholders both locally and globally.
  • Comfortable multi-tasking
  • Extremely organized with strong attention to detail
  • Strong experience with social media management and monitoring tools, including CrimsonHexagon, HootSuite, Falcon.io as well as other similar tools
  • Proactive, driven, detail-oriented, intuitive and creative individual with strong organizational skills and the ability to balance multiple priorities simultaneously
  • Able to take direction from marketing teams, corporate headquarters inclusive of maintaining corporate brand identity guidelines and working global content into local content calendar.
  • Hands on experience with SEO/SEM and CRM software and Google Analytics