#155429

Marketing Manager

Location:
New York, NY; Boston, MA; Miami FL; Washington, DC; Monteal, QC
Salary:
DOE
Start date:
02/01/2020
Posted By:
Heather Farrin
Date:
01/03/2020

Job Description:

In this role, you will offer foundational support to Public Policy and Communication, enabling scalable, personalized, and measurable digital marketing campaigns.

This role requires quantitative, analytical, creative, collaborative, and detailed work to ensure the distributed Airbnb teams across the world are fully supported in their digital marketing initiatives.

Responsibilities:

● Manage segmentation of client user data for digital marketing campaigns: email, sms, push, in-product messaging. When custom targeting is required, write SQL-based queries to ensure outbound campaigns are targeted to the appropriate users. When possible, build out targeting through Salesforce Marketing Cloud (SFMC) audiences.

● Manage the day-to-day email production, QA, and deployment process through SFMC. Most emails will move through a collaborative process with outsourced email production support (agency that works directly in client’s instance of SFMC). Some smaller scale email deployments will need to be built directly by this person in SFMC rather than by the agency’s production team.

● Support the production and troubleshooting of landing pages and forms through an internal CMS (Content Management System), Wordpress, and Phone2Action.

● Monitor user engagement with digital campaigns to ensure marketing strategies maximize conversions and minimize marketing fatigue.

● Review and provide feedback on content to stakeholders/teams supported to ensure messaging is clear, meaningful, and action-oriented.

● Help manage data pipelines that aggregate internal data to expedite segmentation and aggregate digital campaign performance, which is then visualized in dashboards

Skills:

● 5+ years of relevant work experience managing B2C digital marketing campaigns and administrating Marketing Automation tools. Experience with email platforms (ESPs) with a strong preference toward SFMC expertise.

● Advanced SQL.

● Intermediate/Advanced HTML and CSS.

● Experience building landing pages and forms, optimizing for the user experience while taking advantage of CMS (content management system) capabilities.

● Ability to work collaboratively and independently, producing the highest caliber work under tight timelines supporting a large volume of local marketing campaigns.

● An innovative and creative approach to work, able to create and optimize internal processes that respond to ever-shifting objectives and challenges.

● Python proficiency is a plus.

● Tableau proficiency is a plus.

Client Description:

Founded in 2008, this company represents a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. This website and app uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. The accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership app provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.

No global movement springs from individuals. It takes an entire team united behind something big. Together, they work hard, they laugh a lot, they brainstorm nonstop, they use hundreds of Post-Its a week, and they give the best high-fives in town.

Working here will give you the opportunity to:

  • Create: They build the best experience for their community - as a team.
  • Learn: They look inside and outside for inspiration and learning.
  • Play: Life is what happens when you're busy working. They make sure to enjoy it.