The Digital Content Traffic Manager will be responsible for traffic managing and content production on content related projects and campaigns for an energy company in Detroit. This role will focus on executing a successful pilot program that will promote new energy efficiency programs and budget techniques for external customers. They will be responsible for building out external communications plans utilizing a wide range of digital channels (email, web, advertising, social) to promote this new pilot program and then managing the projects from inception to completion. This role will play a key role in promoting awareness and understanding of energy efficiency and cost savings techniques for a new and existing customer base. The ideal candidate will have a strong background in managing and producing content related projects for customer-facing external digital channels.
*Must be able to work in a dual capacity as a content and project / traffic manager
*Must be able to manage content related projects from start to finish
*Will work cross functionally across many corporate business units to collaborate and execute digital content projects
*Partner with internal SMEs to create strategic content and messaging regarding new energy efficiency pilot program
*Create custom external communications plan and calendar
*Deliver communications pieces for all types of relevant channels: email, web, blogs, one-sheeters, social media, powerpoints, video stories, etc.
*Collaborate with Creative, including: graphic and web designers, videographers, photographers for the visual storytelling aspect of the messaging
*Will also be responsible for reporting on post campaign analysis and deriving recommendations to management on which pilot programs were a success
*Strong preference to candidates who have experience in writing content for external facing websites through many formats
*3-5 years of professional experience including some combination of project management and copy/communications expertise
*Superior written and verbal communications skills
*Self-motivated, team player