Digital Marketing Analyst

Oakland, CA
Job Terms:
Start date:
Posted By:
Christina Clark

Job Description:

Seeking a Digital Analytics Specialist to join a major healthcare client in Oakland for a 1 year+ contract role! The Specialist will provide support to the Digital Marketing team in making strategic data-related decisions by creating ongoing reports with insights, analyzing marketing performance and conducting A/B testing.

• 3+ years of experience doing quantitative analysis in the digital marketing field required.

• proficient with paid search platforms (Marin, Google 360, Microsoft Ads) and Web Analytics Platforms (Adobe, Webtrends) are both required.

• Familiar with search marketing strategy, bidding management and measurement required.

• Experience with web optimization tools for AB and multivariate testing such as Optimizely, Adobe Target required.

• 1 - 3 years of experience with Tableau for reporting and data visualization required.

• Experience writing complex SQL programming in a dimensional data mart and using other data sources required.

Desired Skills:

• Knowledge of statistical techniques and concepts (hypothesis testing, regressions) preferred.

• Excellent analytical, presentation and communication skills preferred.

• Strong project management skills preferred

Top 3-5 Daily Responsibilities:

• Partner with Digital Marketing stakeholders to understand the business goals, analyze performance trends and provide ongoing reports meeting their needs

• Create custom dashboards and reporting using Tableau, Excel and PowerPoint

• Interpret complex data set, analyze campaign efficiency and provide recommendations to inform and influence business decisions

• Conduct A/B tests for web pages, including hypothesis development, test design, implementation, reporting and analysis

• Collaborate with the search partners and agency in developing measurement strategy, implementing optimization strategies and improving analytical procedures

Client Description:

Taking a position with our client gets you in with a leader in its field.

Our client is a five-star medical provider who, as an innovator, was the first in their industry to offer electronic health records. They’re constantly on the forefront of innovation in the healthcare field, both for their technical advances as well as for their community involvement. Volunteerism and community service are critical components of their approach to improving the general health in all of their neighborhoods.

Our client practices what they preach, and has a strong commitment to work-life balance and a healthy lifestyle. On many of their campuses you can find fitness centers, walking paths, as well as volleyball and basketball courts. Stay healthy while developing your career path!

Aquent places talented writers, digital designers and user experience candidates, as well as editorial candidates with this market leader every day in one of a number of locations throughout California We’ve had the benefit of twenty years of experience placing talent at this company and there is an extensive network of talent here, not only actively working for Aquent, but also now senior members of the organization who have been converted to permanent employees over the years.