Brand Loyalty Marketing - Senior Manager

San Francisco
Job Terms:
Start date:
Posted By:
Jessica Grenier

Job Description:

A San Francisco based Fortune 500 ​American clothing and accessories retailing company is looking for a contract Senior Manager for Brand Loyalty Marketing. The Brand Loyalty Marketing team drives the loyalty strategy within the umbrella of brands. They oversee the launch and execution of marketing initiatives that must be integrated into each brand’s commercial planning calendar and support the brand’s overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.

 This is a contractor role for a maternity leave cover. Expected timeframe for position is approximately 8 months. This is a full-time role.

This role will support the team Director in the below key ways:
 Develops and maintains oversight of monthly, quarterly, and annual omnichannel and channel specific loyalty marketing strategies that deliver against brand promise and marketing objectives, as well as loyalty engagement metrics, to maximize response and drive sales
 Leverages customer data and analytics to refine future retention strategies
 Partners with Finance and Business Analysis teams to assess promotional offer strategies, including business objectives, ROI, incremental volume, CLTV, identifying target audiences, communication vehicles, and appropriate timing:
o Creates documents in order to get promotional offer approval
o Reviews analytics and determines key insights & assesses program metrics and KPIs
o Develops hindsight/recaps to optimize campaigns and business performance
 Partners with creative and brand marketing teams on strategy/plan buy-in for loyalty efforts and execution of marketing elements (retail, digital, Direct Mail); briefs creative and sees through creative development process
 Partners closely with Store Engagement team to support acquisition strategies
 Partners with other Loyalty & Payments marketing teams on lifecycle triggers and cross-brand initiatives to drive greater personalized retention within the brand's customer base
 Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure cohesive strategy and execution for loyalty integration across channels
 Visualizes data, builds stories and recommendations based on periodic business and campaign performance, shares out results to cross-functional partners and stakeholders to increase loyalty integration across the business
 Manages Loyalty & Payments Brand annual marketing budget and supports Director on budget allocation
 Supports Director in monthly financial forecasting process

 5+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field focused developing, launching, and analyzing multi-channel marketing programs
 Strong written and verbal communication skills with the ability to glean insights, visualize data, tell a story, and influence strategic direction across the business
 Ability to manage multiple detail-oriented projects and to meet deadlines
 Proven skill in leading and influencing across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, Marketing) to drive business objectives and priorities
 Proficient in Word, Excel, PowerPoint – advanced skills desired
 Experience building financial models and/or forecasts desired

Client Description:

Our Client is an Fortune 500 Apparel Retailer that has grown from a single store to a global business throughout its 46 year run!

Talent placed here are given the autonomy to be hands-on decision makers from day one. The company's leadership assumes a supportive role and applies a collaborative management style, offering the guidance and insight to help transform your suggestions into strategies.

This is an environment where co-workers are constantly challenging each other to learn and grow in their roles every day, which energizes the office, and creates forward motion, both on a personal level, and as a company. They’re experimenting with their digital reach, using tech as a catalyst for industry change - both online and in stores. With such robust focus and investment on innovation, employees have the opportunity to directly contribute to the changing landscape of the retail world!

The company culture here is one of relaxed, inclusive community with an ever-present focus on learning and development - both for the individual team member as well as the projects and initiatives that are driving the company forward. And, with tons of cool volunteering opportunities and initiatives, employees have the chance to become influential community leaders as they work for positive change.