Consumer Insights Manager (Marketing Manager)

Plano, TX
Job Terms:
Start date:
Posted By:
Scott Toohill

Job Description:

Strong Requirements:  
• Thorough and detailed understanding of Primary research and data analysis
• 6+ years Research experience (can be from agency side of corporate side)
• Client-service oriented, with ability to communicate effectively and work with stakeholders


Overall Responsibilities:
• The Consumer Insights Manager partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.
• This Consumer Insights Manager position supports  Mobile Computing / Mobile Enhancements category (tablets, smartwatches, headphones) and reports to the Director Mobile Consumer Insights.
Specific Responsibilities include:
• Conduct research, both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
o Primary: conduct research to understand and predict consumer behavior, e.g.,
 Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
 Quantitative: usage & attitude studies, segmentation, post purchase, brand health tracker, concept, creative/messaging testing, etc.
o Secondary: Gather and analyze secondary data sources to address business issues, as well as the brand health tracker
• Under supervision of the Director, help manage full scope of Research Projects including:
o Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
o Determine and recommend best research methodology to address business questions
o Identify best vendor through appropriate RFP process (multi-vendor proposal review)
o Help negotiate best price with vendor(s), and manage internal finance process approvals
o Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
o Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
o Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines
o Present findings and recommendations to VP-level stakeholders
• Support manager in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholders

Success Requirements:

Business Acumen and Impact
o Understand and support quarterly and annual revenue, profit and market share goals achievement
o Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
o Ability to confidently engage different levels and multi-functional stakeholders (up to Senior Director level)

Research Capabilities
o Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
o Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
o Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
Vendor / Team Management
o Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
Communication & Technical skills
o Excellent interpersonal communication, engagement and influencing skills
o Strong verbal and written communication skills to effectively convey learning and actions to take
o Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus

Minimum Requirements
o Bachelor’s degree in business administration, marketing, product management, sales, or related field.
o 6+ years experience in marketing, trade marketing, product management, sales or related field
o Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.

Preferred Requirements
o Master’s degree in business administration, marketing, product management, sales, or related field
o 6 years experience in marketing, trade marketing, product management, sales or related field
o 6 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
o 1 year experience analyzing electronics including retailers.