SEM / SEO Paid Search Manager

Downtown, Chicago
Job Terms:
Start date:
Posted By:
Jessica Wolcott

Job Description:

Vitamin T is working with a Retail/ E-commerce client, and they need the SEM & Paid Social Manager to join their team from January to April 2020, working on planning and executing digital ad buys in paid search, paid social, and programmatic display & video

Essential Responsibilities:
Planning & Reporting:
• Based on briefs received from the brand marketing teams and agreed upon KPI targets, plan, manage and optimize placements through paid search and social media channels. Incorporate occasional direct buys and advise on ancillary channels
• Recommend optimal channel mix based on objective and target audience
• Recommend optimal creative formats; test for CTR and conversion by target audience and category
• Liaise with vendor partners (Adobe, Google, Facebook, etc) to continually improve capabilities
• Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs
• Delegate tasks and some day-to-day management to Digital Marketing Specialist
• Directly manage and execute all paid search initiatives ensuring all campaigns are achieving profitability goals and staying within allocated budget levels
• Work with internal development + merchandising teams to optimize product feeds for Google/Bing Shopping, Facebook/Instagram, dynamic remarketing and Google Shopping Actions among other use cases; liaise with feed management partner (Feedonomics) for optimization, QA and testing
• Work with CRM lead to create and test audience-based targets aimed at improving efficiency and conversion (relevance)
• Assist Digital Marketing lead with periodic budgeting, projection modeling & reporting
Paid Social:
• Directly manage and execute paid social placements in Facebook Business Manager and Twitter Ads. Explore/recommend other channels as appropriate
• Continually test creative and messaging; deliver insights and recommendations to internal marketing and creative teams
• Work with CRM lead to utilize 1st party data in audience-based targets
Programmatic Display:
• Incorporate display & video advertising into campaigns as appropriate to grow cookie pools at the top-of-the-funnel and remarket to consumers who are ready to buy
• Work with CRM lead to utilize 1st party data in audience-based targets
This role requires a Bachelor’s Degree in Marketing or a related area. We are looking for a candidate with a minimum of 5 years of strong experience in in a multifaceted digital marketing role, with at least 2 years in an agency setting (primary focus on at least one of the above-mentioned disciplines). Prior experience in e-commerce is strongly preferred.

Other qualifications include:
Advanced channel and audience-based targeting knowledge; equally comfortable running prospecting/engagement vs remarketing/conversion-focused campaigns
• Intermediate-to-advanced operational knowledge of Google and Bing Ads; experience with Adobe Ad Cloud and Audience Manager preferred; Google Ads Certified
• Intermediate-to-advanced operational knowledge of Facebook Business Manager, Twitter Ads, YouTube and associated analytics platforms
• Intermediate-to-advanced operational knowledge of Adobe Analytics, Google Analytics, and Google Tag Manager
• Familiarity with external research tools such as SEMrush, Google Keyword Planner, and Google Trends
• Proficiency in Microsoft Office
• Highly analytical and skilled with data; an Excel wizard
• Highly curious. Fueled by the opportunity to learn from and teach with data
• Equally comfortable working independently and in team settings
• Able to independently identify gaps and opportunities; works to prioritize with little supervision
• A strategic thinker that can execute and drive business results; comfortable in the gray and able to identify opportunities not seen by others on the team
• Comfortable wearing many hats and willing to jump in wherever needed
• Thrives in a fast-paced environment that requires quick decision making
• Has solid attention to detail with strong organization and project management skills
• Has excellent verbal and written communications skills
• Proven ability to work under pressure, prioritize and meet multiple deadlines
• Available to work occasionally on evenings and weekends to support hot market sales and peak selling periods