#154170

Copywriter

Location:
NYC
Job Terms:
Temporary
Start date:
11/18/2019
Posted By:
Christie Bridges
Date:
11/11/2019

Job Description:

This is a specific short term project – should be no longer than a month. We are looking for a senior level copywriter who has had extensive experience crafting an ownable and unique brand voice from scratch. This person should have agency experience, and be very familiar with the details and nuances of what makes for a memorable and impactful tone of voice for brands within the beauty space.

Start date: ASAP (as early as next week

CHALLENGE:
We have three professional salon brands, each with a distinctive product and service offering, each meeting the needs of different segments of the professional hair market. We need a copywriter to help us craft an ownable tone of voice for each – helping to differentiate them and more successfully speak to their unique consumer targets.

DELIVERABLES:
A small copywriting “guide” for each brand – clearly articulating and defining the approach to the consumer facing copy voice. The “do’s and donts” for writing in this new copy style, with clear rules around grammar and punctuation usage.
Copy samples (5 of each) to clearly illustrate the new copy voice in action:
Headline samples
Subhead samples
Product USP/descriptor copy
Body copy samples
Promotional voice samples
Social voice samples (IG and facebook – content captions and consumer response copy)

I see the copywriter coming in for a day or two to meet with Department Heads for a deep-dive into our brands. Then working off-site to crack the brand voice for each, coming in as needed to bounce ideas off of the cat heads.